WordPress Email Marketing Automation and
Top Email Marketing Plugins

Introduction:

We have compiled this list of excellent, top email marketing tools and plugins that you can use to move your email marketing forward. Especially during this COVID-19 era, we need to contact our clients and do that as much no-contact as possible. Email marketing is the answer!

Why Email Marketing:

[1]As your WordPress business grows, so too does the amount of work involved. Everything from marketing and lead generation to launching new products and building customer relationships takes time. Fortunately, you can ditch some of your boring manual tasks with email automation.

Unlike a one-off promotional campaign or email newsletter that you manually create and send to a list, an automated email is set up once and sent automatically to an individual when they meet a certain trigger.

For instance, say you wanted to send an email to people who opt-in to your email list. You could create an email that welcomes new email subscribers and includes information about your brand and how to get started. Then, set this email to be triggered when new subscribers fill out the newsletter subscription form on your WordPress website. It would be time-consuming if you had to email every new subscriber manually. With email marketing automation, your welcome email will automatically send every time someone joins your list.

Why Email Marketing Automation:

That’s the appeal of email marketing automation — you set up the email once, and each time someone meets the trigger you set, the email sends without you having to do any extra work.

Email automation is increasing in popularity. From the welcome email you get when you subscribe to a list to abandoned cart reminders, birthday coupons, and re-engagement messages, businesses, and online stores alike make the most of what email automation has to offer time-poor WordPress website owners.

According to Email Monday, half of all businesses use email marketing automation, and another 25% are planning to start in the coming year. If you’re just getting started with WordPress email automation, there’s a lot to be excited about: It’s easy to set up and is about to make your life so much easier — not to mention more profitable. We’ve put together this getting started guide to help you achieve your WordPress site’s email automation success.

Top Email Marketing Plugins

[2]1. HubSpot – CRM, Email Marketing, Live Chat, Forms & Analytics: https://wordpress.org/plugins/leadin/

Description

THE MOST POWERFUL & EASY TO USE CONTACT MANAGEMENT (CRM), EMAIL MARKETING, LIVE CHAT, FORMS & ANALYTICS PLUGIN

HubSpot enables you to grow your business better. It helps turn visitors into leads, nurture them into customers, and measure your business growth.

With HubSpot’s free plugin, you can easily:

  • Engage visitors with live chat and chatbots, and convert leads with forms & popups.
  • Build beautiful, responsive email newsletters inside WordPress, and nurture your leads with marketing automation campaigns.
  • Manage your entire contact database with HubSpot’s free CRM and group contacts together with the built-in list builder.
  • Measure your business growth in real-time with easy-to-understand analytics dashboards.

What’s included in HubSpot’s free WordPress plugin:

CRM & CONTACT MANAGEMENT PLATFORM

Your website forms will automatically sync with your HubSpot CRM so you can easily manage your contacts, segment them into lists, and see every interaction they’ve had with your website. This plugin creates & updates each contact record with a unified timeline of the contact’s page views, live chat conversations, form submissions, and more.

EMAIL NEWSLETTER & MARKETING AUTOMATION

Build beautiful, responsive newsletters to send to your contact database with HubSpot’s easy-to-use, drag, and drop email builder. Send email automation anytime someone fills out a form or engages with your live chat & chatbots.

Don’t want to have to design emails yourself? HubSpot comes with 20+ pre-designed email templates, so all you have to do is add your content and press send.

With HubSpot’s email marketing software, you’re able to personalize your messaging and start tailoring content for each of your subscribers. Plus, with A/B testing and email tracking, you can go a step further and improve each campaign’s open rate and click rate.

All emails are automatically logged in your customer relationship management (CRM) software and include reporting for opens and clicks so you can measure each email’s engagement.

FORMS & POPUPS

Create beautiful forms and popups on your website in minutes using the intuitive drag and drop builder. Choose which pages you want your popups displayed on with HubSpot’s advanced filtering based on your visitors’ behaviors.

Rather stick with your existing forms and popup plugin? That’s fine too! HubSpot integrates with most WordPress form builders, form creators, and popup builders out-of-the-box so you don’t have to worry about a thing.

HubSpot is a dynamic form builder and can be used to create nearly any type of form — such as an announcement popup, banner bar, conditional logic form, contact form, custom form, donation form, email form, exit-intent popup form, event form, feedback form, mobile popup, newsletter form, order form, payment form, popup form, quiz form, quote form, signature form, signup form, star rating form, sticky bar, survey popup, web form, and more!

LIVE CHAT & CHATBOTS

Add free live chat to your website and easily engage & help your site visitors. Add 24/7 chatbots to your website to help automate lead capture, lead generation, lead management, and provide live support. Now you can help your visitors while you sleep — the power of WordPress live chat!!

BUILT-IN ANALYTICS & DASHBOARDS

Built-in marketing analytics (email analytics, traffic analytics, and website analytics) make it easy to understand which sales and marketing actions are driving the most success… and which ones you need to fix. Quickly see how your forms, popups, live chat & chatbots, email marketing, and sales follow-ups are helping grow your business.

Why install analytics from another app when you can get built-in WordPress analytics? With HubSpot, you can view a unified view of your site’s performance in an easy-to-understand analytics dashboard — all without leaving WordPress. Dashboards are customizable, so you can surface the most relevant information to make data-driven decisions for your unique business.

SEAMLESS INTEGRATIONS

Happy with the tools you’re using? Now you can easily integrate HubSpot with over 400 native integrations, including:

– Analytics / Advertising / Social Media Software: Adroll, Facebook Ads, Facebook Messenger, Google Ads, Google Analytics, Hotjar, Instagram Ads, Linkedin Ads, Twitter, WhatsApp, YouTube

– Communications / Design / Integrations: Canva, Gutenberg Blocks, HelloSign, Integromat, Slack, Twilio, Vidyard, Zoom

– CRM / Email Marketing / Marketing Automation Software: Active Campaign, Aweber, Campaign Monitor, Constant Contact, Drip, Gmail, Hustle, Mailchimp, Ontraport, Outlook, Salesforce, Sendinblue, WP Fusion, Zoho

– E-commerce / Online Store / Recurring Payment / Payment Processing: BigCommerce, Shopify, Stripe, WooCommerce, YITH

– Events / Meeting Scheduling Software: Calendly, Eventbrite, The Events Calendar

– Forms / Landing Page Builders / CRO: Caldera Forms, Contact Form 7, Elementor, Formidable Forms, Forminator, Gravity Forms, Instapage, JotForm, Kali Forms, MailOptIn, Ninja Forms, OptInMonster, Sumo, Survey Monkey, Typeform, Unbounce, WPForms

– Live Chat / Customer Support Software: Drift, Front, Help Scout, Intercom, LiveChat, Pure Chat, Zendesk

– Productivity / Project Management Software: Asana, Jira

HubSpot also works great with Zapier and PieSync, so you can easily connect nearly any tool.

2. [3]Email Subscribers & Newsletters – Simple and Effective Email Marketing WordPress Plugin: https://wordpress.org/plugins/email-subscribers/

Email Subscribers is a complete newsletter plugin that lets you collect leads, send automated new blog post notification emails, create & send broadcasts, and manage them all in one place.

Email Subscribers is a fully-featured subscription plugin specially created, keeping in mind all the needs and requirements of a regular blogger, website owner, marketer, and developers. It helps you achieve all the things you need to build a list and keep them engaged within a single plugin.

Easily Collect Leads On Your Website: Insert a neat looking subscription box anywhere on your website. This subscription box is beautifully designed and grabs the audience’s attention instantly.

Send Automated Updates when a Post is published: Save on time by automating sending emails each time a blog post is published.

Quickly Create and Send Broadcasts: Create beautiful broadcasts using the HTML editor and send them to your subscribers manually or via CRON.

Grow your impact. Stop worrying about email.

BENEFITS OF EMAIL SUBSCRIBERS

➡️ Own your data – Keep your data on your server.

➡️ Store Unlimited Contacts

➡️ Send Unlimited Broadcasts

➡️ Create Unlimited Post Notifications

➡️ Use Unlimited Email Templates

➡️ Create Unlimited Lists

➡️ Create Unlimited Forms

➡️ Subscription spam check with domain blacklists,

➡️ GDPR ready

➡️ Workflows

➡️ Seamless integration with WordPress users

➡️ Single And Double Opt-In plus privacy checkbox for EU laws compliance

➡️ Compatible with every SMTP plugin: WP Mail SMTP, Post SMTP (aka Postman), Easy WP SMTP, Easy SMTP Mail, WP Mail Bank

➡️ Send Post Notifications to contacts when new posts are published.

➡️ Collect customer emails by adding a subscription box using Widget, Form Shortcode, or PHP code.

➡️ Email notification to admin when a user signs up (Optional).

➡️ Automatic welcome email to contacts (Optional).

➡️ Automatically add the Unsubscribe link in the email.

➡️ Import/Export contacts

➡️ HTML editor to create broadcasts and post notifications.

➡️ Email Open/ Viewed status

➡️ Support localization or internationalization.

➡️ Send Post Notifications based on Post categories

➡️ Easy Integration with Popups, Welcome Bar, Opt-ins and Lead Generation Plugin Icegram and form plugin Rainmaker

EMAIL SUBSCRIBERS PRO BENEFITS

👉 Create Unlimited Autoresponder Sequences. It’s handy to onboard your contacts or sends them a series of update notification.

👉 Create Unlimited Post Digest

👉 Schedule email sending

👉 Protect your list from bot attacks – Use captcha to protect your email list from bots. The simple maths captcha helps to identify bots from humans and eliminates spam signups.

👉 Email List Cleanup – Automatically clean up your list.

👉 Access Control – Give/ Restrict access to various Email Subscribers’ features to a specific role.

👉 Newsletter email templates – Elegant newsletter templates to keep your leads engaged with your content

👉 Offer & promotional email templates – High converting ready-to-use templates for any occasion, events, or holiday season.

👉 New blog post notification email templates – Awesome templates that will encourage contacts to read your blog post

👉 Automatic Background Sending

👉 Active Contacts Growth

👉 Advance Campaign Reports

👉 Connect with SMTP / Email Sending Services

👉 Email Open Tracking

👉 Link Tracking

👉 UTM Tracking

👉 Automatic Spam Score Checking

👉 Create Workflows to automatically add people to your mailing list whenever someone posts a comment on your website

👉 Redirect subscribers to a specific page after unsubscribing

👉 Allow subscribers to select list(s) while unsubscribing.

3. [4]Sumo – Boost Conversion and Sales https://wordpress.org/plugins/sumome/

We just updated our pricing! Use Sumo for FREE and only pay when you get more customers.

Sumo is the most powerful tool to grow your email list, increase conversions, and generate more online business sales. More than 37,000 online businesses use Sumo to convert more purchases and delight their customers.

Here’s what Sumo can do for you:

  • Grow your email list with timed popups across your site
  • Schedule one-off marketing emails or email drips to communicate with your subscribers.
  • Ecommerce integrations and features to win back customers who abandon their cart and increase average order value
  • See the ROI from every email subscriber and sale you make

WHAT CUSTOMERS ARE SAYING ABOUT SUMO

“Quick update after two months using Sumo – it has helped me generate $20k+ in sales already, and it’s only been live for a few weeks! That’s almost $500 A DAY extra!” — Love Aroma.

“Sumo is a great platform. ROIs are transparent, and it provides great flexibility for advanced campaign strategies.” — Loly in the Sky.

“I am actually mad at myself for not buying this sooner. My email signups are now around 8% (it used to be 1.3%), and people have bought after signing up!” — JJ Caprices.

CORE FEATURES OVERVIEW

GROW YOUR EMAIL LIST

Grow your email list by collecting email addresses with high-converting opt-in forms as visitors browse your site so you can follow up with them later and turn them into customers.

EMAIL YOUR SUBSCRIBERS

Send a welcome email to your subscriber as they join your email list and further build the relationship with them by sending them a one-off campaign or automated email drips.

SHARE YOUR CONTENT AND PRODUCT

Add share buttons on your website effortlessly and allow your visitors to share your content and products with their circles on social media.

E-COMMERCE FEATURES

Sumo seamlessly integrates with WooCommerce to create unique offers and discounts along with beautiful forms that help you increase your average order value and reduce cart abandonment.

FREE CUSTOMER SUPPORT

Have questions on how to increase conversions and sales for your online business? Your success is our success. Our dedicated Customer Experience team will make sure your business is growing, and you’re getting the most out of Sumo.

SECURE AND SEO-FRIENDLY

Compliant with GDPR and the latest SEO guidelines from Google so you can convert more visitors and make more sales.

EASY TO GET STARTED

Get set up in minutes and use Sumo completely FREE.

LATEST UPDATES

  • Added Grow Email List shortcut
  • Added Reduce Cart Abandonment shortcut
  • Updated Sumo dashboard

4. [5]Newsletter, SMTP, Email marketing and Subscribe forms by Sendinblue: https://wordpress.org/plugins/mailin/

  • Subscription forms – Create custom subscription forms and easily integrate them into your posts, pages, or sidebars
  • Contact lists – Manage your contact lists and take advantage of advanced segmentation to improve your campaign performance
  • Marketing campaigns – Easily create and send beautiful newsletters using our mobile-friendly, drag and drop builder to create custom emails or select from our template library
  • Transactional emails – The wp_mail() function automatically uses Sendinblue’s SMTP for enhanced deliverability and tracking
  • Statistics – Real-time report dashboard gives you advanced insights into deliverability and performance: opens, clicks, bounce reports, etc.
  • Marketing automation – Enable Automation on WordPress to auto-install the script on your website, and the identification tag on the Sendinblue forms and WordPress Login

SUBSCRIPTION FORMS

  • Form designer with WYSIWYG and direct HTML / CSS editing (if desired)
  • Integration as widget or shortcode [sibwp_form]
  • Send a confirmation email – you choose the template and the sender.
  • Use a double opt-in confirmation – you choose the template and the sender.
  • URL redirection
  • Confirmation / error message customization

CONTACT LISTS

  • Folder and lists management
  • CSV and TXT file import
  • Unlimited custom fields
  • Advanced segmentation. Example: Search for less than 45 years of contacts who clicked links in my last 3 campaigns.

MARKETING CAMPAIGNS

  • Responsive, drag and drop email design tools
  • Library of mobile-friendly, creative email design templates
  • Subject and content personalization. Example: Hello {NAME},
  • Inbox and design rendering tests for multiple devices and email clients
  • Schedule campaigns in advance

TRANSACTIONAL EMAILS & STATISTICS

  • Automatic replacement of default SMTP when you use wp_mail function
  • Create transactional email templates that are easy to reuse via the API
  • Real-time and exhaustive statistics: delivered, opened, clicked, etc.

MARKETING AUTOMATION

  • Auto-installation of the automation script on your website
  • Auto-deployment of the identification tag for Sendinblue’s forms and WordPress plugin
  • Access to the Sendinblue online dashboard for workflow creation and management

[6]ActiveCampaign – Forms, Site Tracking, Live Chat: https://wordpress.org/plugins/activecampaign-subscription-forms/

Add ActiveCampaign forms to your WordPress site

Collect leads and contact information with ActiveCampaign forms, then push that data directly to your ActiveCampaign CRM. You can trigger a welcome email series to follow up with contacts at their most engaged: right after they subscribe.

Track contacts’ activity on your WordPress site

Use site tracking to discover what products, services, and information they’re most interested in — then automate personalized follow-up emails in ActiveCampaign. See every step of your customer’s journey and make sure no one falls through the cracks.

Add live chat to your WordPress site.

The Conversations live chat tool lets you capture leads and create contacts directly on your website — then keep the conversation going seamlessly via email. Connect your chat and email information to the contact record you have in ActiveCampaign. That keeps all the sales and support data you need in one place — and gives your customers a better experience.

Your website visitors want a human touch. Automation lets you scale that personal touch across channels to give each person the right experience and still have a business that feels like “you.” That’s customer experience automation (CXA): a new approach to building meaningful connections with your customers, no matter where they are in the customer journey.

CRM, Email & Marketing Automation for WordPress – Groundhogg: https://wordpress.org/plugins/groundhogg/

[7]Create funnels, email campaigns, newsletters, marketing automation, and have a CRM all within your WordPress website.

ATTENTION MARKETERS, AGENCIES, FREELANCERS, STORE OWNERS, PODCASTERS & WORDPRESS AFICIONADOS!

Want to launch your marketing strategy right now? We can help!

Simplify, consolidate, and automate your sales and marketing so you can save valuable time and get better results faster than ever before.

Marketing Automation is one of the most effective tools that can help you build your list and generate more revenue for your business.

With Groundhogg, you can turn your static blog, an e-commerce store, or membership site into a personalized customer journey that will help you create more raving fans and maximize profits.

Groundhogg is the only open source Marketing Automation tool of its kind, built for power WordPress users. Imagine having your CRM, Email Marketing, SMS Marketing, and more, all contained in your WordPress environment! This allows for power users to execute real ninja moves as you design the ideal customer journey for your visitors and users. And you do it all without ever leaving your WordPress site!

GROUNDHOGG IS PERFECT FOR:

  • Capturing leads and learning more about your customers
  • Creating marketing automation strategies
  • Sending personalized email and text messages
  • Collecting unlimited customer data
  • Profiling subscribers
  • Automating the customer journey
  • Improving e-commerce sales
  • Increasing membership retention
  • Sending newsletters to your list
  • And so much more…

Groundhogg is the perfect alternative to Infusionsoft, HubSpot, Actionetics, ActiveCampaign, ConvertKit, MailChimp, and many other expensive third-party apps.

CUT COSTS, NOT FEATURES

Go ahead, compare Groundhogg to any SaaS product side by side! The savings alone will make you go, “wow!” Also, here are Groundhogg’s superpowers:

  • Send Unlimited Emails — Groundhogg does not impose a limit on the number of emails you send.
  • Collect Unlimited Contacts — Groundhogg does not impose a limit on the number of contacts you can have.
  • Deep WordPress Integration — Being a WordPress plugin, we are deeply integrated with WP, so that setup is minimal.
  • Unlimited Custom Fields — Collect an unlimited amount of data about your customers to help you make crucial decisions about your business.
  • Drag & Drop Email Builder — Our email builder allows you to create beautiful looking emails that can be viewed without issue in every email client, including the oldest versions of outlook.
  • Automated Funnel BuilderLa piece de resistance. Our funnel builder is the ultimate tool that will allow you to design high converting customer journeys that integrate with your favorite WordPress tools.
  • Import & Export EVERYTHING — Everything in Groundhogg can be exported and imported into any other website in seconds! Emails, Funnels, Contacts, Settings, EVERYTHING! This makes sharing strategies with customers or clients a breeze.
  • Share Marketing Strategies — Push your funnels from one site to another. Groundhogg makes sharing strategies with customers or clients a breeze.

Conclusion:

With so many email marketing choices and email marketing automation, there is no excuse not to get started today. Take a look at any of the above-selected tools, and you can be assured that you can scale your email marketing as your business grows. But remember, to grow your email list, you have to have an email marketing strategy.

Should you need any help in getting your email marketing started, call RapidPage today.

Written by RapidPage.ca

Best CRM Software for Small Businesses

References:

  1. https://www.mailpoet.com/blog/wordpress-email-automation-plugins/
  2. https://wordpress.org/plugins/leadin/
  3. https://wordpress.org/plugins/email-subscribers/
  4. https://wordpress.org/plugins/sumome/
  5. https://wordpress.org/plugins/mailin/
  6. https://wordpress.org/plugins/activecampaign-subscription-forms/
  7. https://wordpress.org/plugins/groundhogg/