Video Marketing – Building Brands
Using videos in social media, email marketing, and on your website is not new. Using videos to promote your brand is an effective tool in your marketing toolbox. This article has been compiled to help you in your search for building a better brand using videos.
Building a brand with video marketing is a hot topic and for a good reason.
As video popularity continues to grow, brands need to have a clear video marketing strategy, especially on social media. Creating engaging, high-quality video content is the key to staying relevant in an ever-crowded market.
With the rise of new video platforms and formats such as IGTV, TikTok, and stories, you can also take advantage of huge untapped opportunities to boost your branding.
If you’re not already making quality video content for your audience, you are falling behind. The good news is that it has never been easier to make video content. The entry barrier has dropped dramatically, and audiences have an appetite for the content of any production value.
You no longer need to hire a videographer and sit through multiple revisions of the same video; you can now record amazing HD quality with your smartphone and use a simple online video editor to create highly engaging videos in just a few clicks.
Before we start, let’s define what we mean by “using video marketing to build your brand.” This is the act of creating video content relevant to your audience that builds trust and awareness in your brand.
Here, we’re going to focus on video marketing – primarily on social media – but the lessons can apply to many other types of content and aspects of your business.
In this post, I will share with you how video marketing can help you build your brand and explain strategies and examples you can use. We’re also going to look at easy ways you can get started creating videos to build your brand online. Now let’s get to it!
Your brand is arguably the most important asset that your company owns. It is more than a logo; it is everything you do. Every interaction you have with your audience is a touchpoint, an opportunity to connect and tell your brand story. It’s a way to communicate who you are, what your values are, and what you stand for.
Why is Video Content Important?
Video content has created an environment of consumer engagement, unlike anything we have seen in the past. In general, video content has double the number of shares, comments, and likes than standard posts on social media.
Video marketing is also known for building trust with customers and giving them a behind-the-scenes look at your company! People love to feel included, so whether you share short clips of office banter on your Facebook story or promote a new product introduced by staff, customers will appreciate the honesty and transparency the video provides.
In the industry of video marketing, we have the ability to help clients develop their brands by creating strategic storytelling content and campaigns. Video content is also great for SEO! A video is 50 times more likely to be listed on the first page of Google than a traditional webpage. Because of this, we have seen more companies adopting this business strategy, which has proven to:
- Aid companies in the creation of targeted content.
- Strengthen customer brand loyalty.
- Improve overall sale conversions.
Why choose a video in the first place?
There is no better way to get your point across than through video.”
A vast majority of marketing departments rely heavily on video, and with good reason. Leaning on video sees them expanding their sales-ready leads by 66%.
If you are to have any chance of showcasing your brand to a prospect, you will first have to grab his or her attention.
This is another area in which video truly delivers; someone visiting your site is likely to spend 88% more time on your site if he or she is met by video content.
Popular Types of Branded Videos
Video branding is the practice of distributing your brand message in a recognizable, distinct way through the video. The idea is to promote brand awareness and recognition while also helping you define what your brand is and what makes you different.
Any video that makes this (or attempts to) can be considered a branded video. Some popular types of brand videos include:
- Product videos, which showcase specific products and what makes them unique
- Tutorials and how-to content, which may or may not involve your product or service directly and serve to offer value to your audience
- Behind-the-scenes content, which can vary from showing how things are made to the set up before an event
- Brand story videos, which focus on telling the brand’s story, or the stories of those who started the business
- Interview videos, which often include interviews with prominent influencers, employees, or important executives
If you have any questions on this article or how to implement videos in your brand marketing, call rapidPage.ca today.
RapidPage.ca has compiled this article, and all of the reference links are listed below.