Top 10 Social Media Management Tools For 2020-21

We have compiled these articles to assist you in your Social Media Marketing Efforts. Tools make your job easier. Tools make analysis less emotional, and tools will help you realized a greater cost-benefit ratio. We have put the article reference links at the bottom of this post.

Top 10 Social Media Management Tools 2020-21

[1]If you were looking best free social media management tools In 2020, then you are in the right place. The marketing people effectively use social media platforms to generate more leads and to make more conversions. The world networks through social networking — 45% at least — and your company has to be on social media if you want the commodity, service, and mission to touch as many customers as possible. Hence, if you are looking for effective social media management software that includes free and paid plans, your search ends. In this article, we will give you a comprehensive analysis of the top social media management tools

Social Pilot

Social Pilot With its simple and easy-to-use interface and affordable price, the Social Pilot Package has gained many fans. It enables the platform to schedule, curate content, and manage brands. This is one of the most popular social media management tools.


  • The bulk scheduling feature enables you to add up to 500 posts.
  • It is easy to see how the different programs operate and when to invest more time focusing on consumer engagement.
  • This tool augments your social media efficiency.
  • Their calendar function is a gold mine in particular. Users can go in to find the messages they need using filters. The calendar gives insightful coverage and review.

2. [2]ContentCal

ContentCal is the ultimate tool for bringing your team together. It’s perfect for creating social media content production workflows, building your content plan, publishing content to multiple platforms, understanding your content performance, and responding to conversations.

Key Features:

  • Content Hub: The perfect place to store your content ideas and share them with your team
  • Approval Workflows: Maintain content quality by involving colleagues and clients in the process
  • Integrations: Connect ContentCal to over 2,000 different apps that you use daily such as Slack and Trello
  • Publishing Calendar: Gain a single view of your content plan in a daily, weekly, or monthly view
  • Team collaboration: Add comments, share plans, and allow input from your team
  • Planning Channels: Organize blog content, emails, webinars, or press releases alongside your social content
  • Category Tags: Color code your content to help organize your themes, topics, and campaigns and make reporting simple
  • Analytics: Understand what type of content is working and why
  • Respond: Reply to comments and messages across social channels from one simple inbox


  • Pro: Starts from $17 per month
  • Company: Starts from $47 per month
  • Premium and Enterprise: Custom quotes available on request
  • For other optional bolt-ons and additional services, visit their pricing page.


  • Built for teams
  • Perfect for organizing and planning all elements of content marketing, not just social media content
  • Simple and institutive
  • Low cost
  • Industry-leading support


  • YouTube publishing not currently supported

Tool/Platform/Software Level

  • It suits all levels from beginner to expert


  • Simple to use and access, offering a 14-day free trial

Case Study:

  • Jeremy Ryan from Metamorphosis Agency considers ContentCal perfect for agencies and anyone who wants to manage and participate on multiple social media accounts.

3. [3]Social Chimp

SocialChimp views itself as one’s new social media boss. Upon sign-up, users gain access to a simple, accessible, one-stop-automated solution for managing and developing their social business profile. Not only can the active social media pages build popularity, but they will also hold one’s interest and engagement by highlighting important regional content.


  • Social media posting
  • Social media automation

Pricing: Starts at $47/month

  • Social Champ is an emerging social media tool with affordable prices. Best for a small agency.


  • Automation
  • Chrome Extension

Pricing: Pricing starts at $10/month

4. Buffer

Buffer is a popular platform primarily aimed to schedule social media posts through its extensive social media calendar.


  • Social media scheduling
  • Post analytics

Channels: Facebook, Instagram.LinkedIn, Twitter

Pricing: Starts at $15/month ( 14 days FREE Trial )

5. Social Pilot

Social Pilot is restricted to social media scheduling, and social analytics is still widely used for its easy-to-use structure. Their User-friendly tool with drag and drop featured calendar makes it stand among the best social media management tools.


  • Social media Calender
  • Social media analytics
  • Social Inbox

Channels: Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Tumblr

Pricing: Starts at $25/month ( 14 days FREE Trial )

6. [4]Sendible

Sendible is an all-in-one social media management tool that works with 20+ social networks and blogging services. It includes a full suite of scheduling tools, allowing you to queue posts for your social networks, blogs, and even mailing lists.

The smart queue can adjust publication times for you to set your evergreen content to republish over time.

Sendible Key Features:

  • Tailor posts and images for each social network
  • Interactive calendar to visually plan, schedule, and review your social media campaigns.
  • See messages and respond from the dashboard (including delegating conversations to specific team members)

Sendible Pricing:

  • Sendible offers a 14-day free trial. Pricing starts at $24/month (annual billing).

7. Loomly

Loomly lets you manage all of your social media content—both organic posts and ads—from one platform. It also helps you store, organize and use your photos, videos, notes, links, and post templates in a central library.

Loomly Key Features:

  • Get post ideas based on trending topics, RSS feeds, date-related events, and social media best practices.
  • Step by step guide to help you create posts and ads
  • Automatically generate post and ad previews
  • Collaborative review and approval workflow
  • Plan content ahead of time

Loomly Pricing:

  • Loomly offers a 15-day free trial. Pricing starts at $25/month (when billed annually).
  • Loomly lets you manage all of your social media content—both organic posts and ads—from one platform. It also helps you store, organize and use your photos, videos, notes, links, and post templates in a central library.

Loomly Key Features:

  • Get post ideas based on trending topics, RSS feeds, date-related events, and social media best practices.
  • Step by step guide to help you create posts and ads
  • Automatically generate post and ad previews
  • Collaborative review and approval workflow
  • Plan content ahead of time

Loomly Pricing:

  • Loomly offers a 15-day free trial. Pricing starts at $25/month (when billed annually).

8. Zoho Social (Web, iOS, Android)

Zoho Social is a complete social media management tool for Twitter, Facebook, Instagram, Linked In, and Google My Business. It has all the scheduling tools you need; you can let Zoho Social automatically queue updates, line them up yourself, and have it post to all your social networks at once.

Where Zoho Social really sets itself apart is with its team features. Unlike most apps at this price point, Zoho Social’s $15/month Standard plan includes two team members—and you can add more for an extra $10/month per user. This means you can let your employees manage your social media without handing out your all-important password.

You can limit team members to specific social networks when you invite them or assign them different roles if you only want managers to be able to publish posts. In contrast, you want everyone to be able to reply to comments and messages. To set up a new role, go to Settings > Roles & Permissions and click Create New Role. You can then assign whether anyone with it has permission to publish posts, respond to messages, comment, reply, or view advanced reports.

There are even a dedicated Collaborate tab and a built-in messenger system, so you don’t need to deal with your social media ideas over email or Slack. You can plan, manage, and discuss everything with your team in Zoho Social.

Zoho Social again sets itself apart from many other social media services in its price bracket when it comes to social monitoring. You can see a Live Stream of how people are interacting with you online on your home page. If someone tweets at you, comments on a post or sends you a DM, you’ll see it instantly. You can also use the Monitor tab to set up a customized dashboard to keep track of the interactions that matter most to you—or even your competitors. For example, you can set up a column that searches Twitter for negative reviews about competing products so that you can reach out to some unhappy customers of your competitors.

Zoho Social Price: From $15/month for the Standard plan, seven channels, and two team members.

9. MeetEdgar (Web, iOS, Chrome)

MeetEdgar is like an autopilot for your social media accounts. It does a lot of the heavy lifting for you and is compatible with Facebook, Twitter, LinkedIn, and Instagram. This isn’t an analytics tool—just a scheduling one. It includes the usual post-scheduling features you’d expect to see in such a package, including the bulk importing of a series of cross-network updates.

What makes MeetEdgar so different is its automation. The app can find quote-worthy text from links and then compose updates to go along with them. Click on Add New Content in the top-right corner of your dashboard, select an account and category, then paste your link into the text box. When you click Auto-Generate Variations, MeetEdgar will create four possible updates based on your link’s contents. You can edit them, delete them, add your own manual variations, and then click Save to Library. This is the only tool we came across while researching that actually creates your content for you. Better still, it can generate variations on past updates that have performed well, making it easy to recycle updates without duplicating content.

Another standout feature is the ability to categorize your updates. Add different types of content to different categories, so you can better space out content types over the course of your schedule. You may want to create one category for blog posts, another for how-to posts, and another for promotional material. Color-coded categories make it easy to ensure your schedule contains a good range of content that will appeal to different users.

There’s little in the way of analytics tools in MeetEdgar, but the app does implement A/B testing to isolate best practices; plus, you can use the built-in link shortener to track clicks. You can schedule content via the web, via the Chrome extension, or using a bookmarklet for Safari and Firefox.

MeetEdgar integrates with Zapier so you can, for example, automatically add your and other folks’ articles to your Edgar library for posting.

10. Iconosquare (Web, iOS, Android, Chrome)

Few services offer such deep management of Instagram accounts as Iconosquare. Aimed almost entirely at those with Instagram business accounts and Facebook Pages (although it can also connect to Twitter), Iconosquare helps you monitor, publish, and analyze visual content on the social web. The service uses a modern, responsive dashboard that feels like it has been designed with the Instagram generation in mind. Navigation is simple using the pop-out menu to the left of the screen, with clean white backgrounds, bold typography, and sparing use of eye-catching colors.

Iconosquare can schedule content in advance for both Instagram and Facebook. This includes single image and video posts for Facebook, plus Instagram carousels and Story updates too. Once you’ve filled up your queue, you can preview what your Instagram feed will look like using the Feed Preview feature. This is particularly handy for social media professionals who want to ensure the feed remains on-brand or adheres to a particular aesthetic.

The included Media Library can pull images from Dropbox and OneDrive to create a repository of content that’s ready to schedule. Navigate to Publishing > Media Library to choose between Dropbox and OneDrive and select the images you want to import. You can add labels and sort your library by source, so it’s easy to isolate images that came from your own cloud accounts.

While Facebook and Twitter integrations are present, it’s the Instagram features that set Iconosquare apart from other less-specialized tools. The app provides insights into your Instagram account that few other tools can match. Head to Analytics > Community to see follower count plotted on a chart that updates every hour. Or click Analytics > Reach to understand how many people your updates are reaching, when these people are online, and which posts work best. Track competitors (provided they have Instagram business accounts) to unearth their strategy and compare your own post times, hashtag use, and post popularity. And the Conversations area tracks every unread comment you have received over the last six months in one place.

Under Listening > Feeds, you can construct your own custom social feeds to monitor up to 50 Instagram users or Facebook Pages in a single feed. This allows you to create topics that you can monitor to stay abreast of trends or rivals. You may want to create a “Rivals” feed, add your competitors’ social media accounts, and then check it periodically to ensure your own content is just as engaging.

Iconosquare’s dashboard’s analytics area is full of ready-to-go graphs that show you the most important statistics and trends about your social accounts. You can easily change the date range for displayed data in the top-right corner. There are several different pages of these graphs to browse, including Engagement, Reach, and Community. Download any of these in CSV or PNG format by hovering over the download button and selecting. Some of the more useful charts include “Most engaging media” on the Engagement tab, “Age and Gender of your audience” under Community, and detailed story statistics under Stories.

Iconosquare Price: From $39/month for the Pro plan that includes two team members, three social profiles, and limited features; from $79/month for three team members, five social profiles, and a full set of features.


Whether the tool is free or paid will help you be more effective with your social media marketing campaign. Should you need assistance with your Social Media Marketing campaign, do not hesitate to contact today.

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