Tools for Effective Video Marketing


We have compiled this article for those looking for tools (software) to assist their video marketing efforts. This is only a tiny sampling of the possible tools you could use to enhance your marketing efforts.

Video Marketing Tools:

[1]What Is Video Marketing?

Video Marketing is the promotion of a product or service using videos to increase engagement on websites and social media channels and present the actual use of the product or service to a target audience.

In simple words, it is creating compelling video content for any product or service and sharing the video on all social channels to drive more traffic and sales.

Video Marketing FAQ’s

Enlisted below are some of the most frequently asked questions on Video Marketing.

Q #1) Why is Video Marketing Essential?

Answer: Consumers like to watch more videos than reading text content because videos are easy to digest. They are engaging and entertaining as well.

Q #2) How can one promote a video on social media?

Answer: It is as simple and as challenging as you think. Just create one nice and straightforward but original piece, publish the video on native sites, optimize your video according to niche, use promotion tools and services, and optimize your video for search engines.

Q #3) What are the different types of Video Marketing?

Answer: There are three main types of video marketing, but there are several other categories. The three main types of Video Marketing include Awareness, Engagement, and Education.

[2]Which Are the Best Video Marketing Tools Available in 2021?

If you, too, are looking to promote your brand through video marketing, check out these essential video marketing tools that can help you.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

1. VidIQ

This video marketing tool is an asset for those who want to make the most out of YouTube marketing. Using this tool, marketers can boost their organic reach, keep track of real-time stats, identify the most popular keywords, and do more.

Key Features
  • Quick overview of key YouTube metrics
  • Keyword research
  • Competitor research and analysis
  • Email alerts for trending topics
  • Compare stats with competitors
  • YouTube channel audit
  • Thumbnail generation
  • Basic Plan: Free
  • Pro Plan: $7.50/month
  • Boost Plan: $39/month
  • Boost+ Plan: $415/month

2. TubeBuddy

This is one of the best video marketing tools. It is free and is available as a mobile app as well as a browser extension. Once you set it up, it directly gets integrated into your YouTube channel.

It can help you with video SEO and running contests for promotion. From research and publishing to optimization and marketing, it has features for everything.

Key Features
  • Thumbnail generation
  • Post scheduling
  • Social media monitoring across Reddit, Pinterest, and Twitter
  • Keyword research
  • Competitor analysis
  • Video A/B testing
  • Comment filters
  • Schedule posts
  • Bulk copy cards
  • Pro Plan: $9/month
  • Star Plan: $19/month
  • Legend Plan: $49/month
  • TubeBuddy Enterprise: Contact their sales team for details
  • No contracts
  • Coupons and discounts available on their website

3. Agorapulse

Agorapulse is another of the best video marketing tools and is primarily a social media management tool. However, you can leverage its features to amplify your video content as well.

It can help you reach out to your target audience, engage with your followers, and schedule posts. This tool has features for marketing on Instagram, YouTube, LinkedIn, Twitter, and Facebook.

Key Features
  • Hashtag discovery
  • Content scheduling and queuing options
  • Comments management
  • Topic recommendations
  • Track follower interactions
  • Saved searches
  • Easy-to-use
  • Available as a Chrome extension
  • Available as an app for iOS and Android
  • Great customer support
  • Detailed reports that are exportable via PPT and CSV
  • May face loading issues in the mobile app sometimes

4. Vidyard

Vidyard is one of the best video marketing tools specially designed for businesses to grab the attention of their audiences. Companies like Lenovo and Citibank use Vidyard to attract their customers.

Key Features
  • Vidyard can help you with lead generation, employee training, and corporate communications.
  • It has a built-in analytics tool that helps you to measure the performance of your video marketing.
  • Vidyard also provides video hosting capabilities, and the videos you create can easily be shared on social networking sites.
  • It also integrates with tools such as HubSpot or Salesforce to keep track of your leads.

5. Animoto

This video marketing tool is an online editor that can be used by marketers, vloggers, or photographers who want to make videos. Animoto can help you create professional-quality videos and assist you in achieving your goals for better business growth.

Key Features
  • Animoto can help you create slideshow videos to showcase your work or portfolio.
  • They provide dozens of built-in storyboard templates you can use to create your marketing videos.
  • They offer countless options for text fonts, colours, stock photos, and music that you can add to your videos.
  • You can even add your logo as a watermark on the video for greater brand recognition.

6. [3]Wideo

Founded back in 2012, Wideo is an online video platform that allows you to create quickly, edit, and share animated videos. In addition, the video gives you the option to personalize your advertisement, presentation, tutorial or product demo by letting you add your logo, images or even background music. And, if you’re not comfortable with creating a video from scratch, you can use one of the pre-made templates to get you started in just a matter of minutes. You can even hire one of Wideo’s professional graphics designers if you want something unique.

Video has a free plan for videos that are no longer than 45 seconds. If you need longer videos, pricing ranges from $9 to $39 per month.

7. Viewbix

Viewbix is a video marketing tool where you can create an interactive video in just three steps – which should only take about five minutes. This is accomplished by simply adding a link to your video, branding your video by inserting your logo and call-to-action buttons, and finally choosing apps to help you achieve goals like lead capture generation.

You can then place your video on social networks like Facebook and Twitter. There’s also actionable analytics so you can see what’s effective and what’s not. And, if you’re not comfortable with managing your videos, you can hire Viewbix to manage all aspects of your video campaign.

Viewbix has a free version if you only have one client. However, if you have more users or want to let Viewbix manage your campaign, you’ll have to contact a sales rep.


Video editing software is entirely personal. Each user has their preferences and computer platform, either Windows or Mac. We hope that this article has been helpful and will assist you in your path to finding the best software for your video marketing efforts.

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