The Power Of Using Videos For
Social Media Marketing!
The Power Of Using Videos For Social Media Marketing!
We have compiled this list of articles that explain video marketing’s power for your social media accounts. In these Covid-19 times, it may be even more important to focus on Social Media as a form of marketing for your business, products, and services.
Videos for Social Media
Video ads are also highly effective on social media platforms. Facebook, clubbed with Nielsen, projected the value of video ads on its platform. They learned that 74% of the total Ad Recall could be achieved within the first 10 seconds of the video. So, fight against banner blindness by making video ads instead.
Hear this: the average click-through-rate of video ads is 1.84%. That’s the highest CTR of all digital ad formats! And for a 15-second non-skippable YouTube video ad, the completion rate is 92%. For skippable video ads, the rate is 9%.
Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining, engaging, and marketers like it. After all, it can give a potentially huge return on investment (ROI) through many channels.
Video is also very accessible to anyone with internet access, both to watch and to produce. While there is certainly a trend towards higher quality video on a professional level, anyone can hop onto their laptop and create their own video in under an hour.
Videos On Social Media
Customers are ten times more likely to interact with a video than a block of text. Whether it’s to learn about a product or just for entertainment, people enjoy watching videos — and if you want to capitalize on their popularity, video social media marketing is a great strategy to adopt.
You can create videos on different social media platforms, including:
There are multiple types of videos you can create for your social profiles. Let’s take a look at a few types of videos you can create.
Informational videos are the most common videos people create. These videos can cover any topic, as long as they provide beneficial information. Informational videos help you establish your authority by sharing helpful information with your audience.
How-to videos are one of the most popular formats of videos people watch. In fact, YouTube users are three times more likely to watch a YouTube tutorial video than read instructions. If you have any industry-related how-to topics, you can create videos to engage your audience.
User-generated videos contain content your audience creates surrounding your products or business. It’s great to share these videos because it helps you show how users interact with your business. This content doesn’t cost you anything to make but can help your audience feel connected to your brand.
For example, in the video below, it would be beneficial for FabFitFun to share this video with their customers since it’s an ad for their product (meaning the person in the video loves the box).
Live videos are a great way to engage your audience and create a dialogue with them. You can use these videos to make an announcement, provide a behind the scene looks, or showcase a product. These videos are great for engaging your audience and interacting with them.
Videos Boost Conversions and Sales
When it comes to helping consumers make decisions, videos are undoubtedly the best way to convert a customer. As it currently stood in 2018, 76% of online traffic comes from the video content, and by 2019 that number will grow to an estimated 80%. The trend for online content is overwhelmingly in favor of video, and as the projections indicate, this trend is growing, not going away.
We know that video works as a conversion tool and a sales tactic, but why is a video so effective? According to Blue Corona, 80% of consumers believe having demonstration videos are helpful when making purchases. This means that seeing a product in action rather than just reading about it affects the decision making processes. There is a desire among consumers to see that a product is as advertised. Video eliminates consumer doubt and allows a decision to be made from informed understanding rather than belief. As the saying goes, the proof is in the pudding.
Videos Appeal to Mobile Users
In 2018 a paradigm shift took place. For Millennials, media consumption on a mobile device is now greater than their consumption of live TV. According to a Facebook survey from this year, 94% of users keep a smartphone in hand while watching TV and only focused on the TV screen 53% of the time. This staggering statistic indicates that mobile devices are used to consume more content than ever before.
Video appeals to mobile users because most video optimized for mobile can be classified as “short-form” video. According to a Facebook Business study, this short-form video is 5 times more appealing than a standard piece of text or still image. The appeal of video, specifically on a mobile device, can be attributed to various factors, including attention, context, and novelty. A modern mobile video consumer’s attention span is approximately 8 seconds, meaning that video created for mobile devices has a distinct advantage. It can be viewed without a prior prescribed context. As a result, it can be viewed in large chunks, commonly referred to as “binge-watching.” This, in turn, maintains the novelty of each new video, whereas, with more traditional long-form television content, the video’s novelty eventually fades.
90% of consumers watch video on their mobile device, and Youtube reports that video consumption increases by 100% annually. Mobile users want more video content, and the audience is growing by staggering amounts at a rapid pace.
Thanks for reading this compilation article. If you are looking to have a video created or have any questions about this article, call RapidPage today.
Article compiled by RapidPage.ca and all reference links is listed below.
- https://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/#:~:text=Video%20ads%20are%20also%20highly,by%20making%20video%20ads%20instead. ↑
- https://digitalmarketinginstitute.com/blog/the-importance-of-video-marketing ↑
- https://www.webfx.com/social-media/video-social-media-marketing.html ↑
- https://powerdigitalmarketing.com/blog/7-reasons-to-use-video-marketing-in-your-social-strategy/#gref ↑