The Best Facebook Ad Sizes for 2020-21

Facebook Ad Sizes for Your Facebook Advertising Campaign

There are so many critical components to running an effective Facebook ad campaign, we have compiled a list of articles that explain the best image sizes for your Facebook ad campaign.

[1]The recommended size of a Facebook Feed ad is 1080 x 1080 pixels. If you’re sharing a URL, the image specs will be 1200 x 628 pixels. The size of a Facebook Story is 1080 x 1920 pixels.

However, there is more to know about Facebook ad specs and size. For example, how to design your Facebook ads to get more clicks? Or what Facebook ad sizes to create for maximum success?

Also, when advertising on Facebook, you’ll have an option to use more than one ad type.

In fact, there are currently ten different Facebook ad formats (not counting Instagram ads), each perfect for some Facebook ad campaign structure. It is super helpful to know about all the seven ad layouts and when to use them.

In this guide, we’ll touch upon the following questions:

  • What’s the right Facebook ad size?
  • What’s the best Facebook feed post size?
  • What are all the different Facebook ad types?
  • What are all the Facebook ad specs?
  • What are some of the best examples of Facebook ads?
  • How and when to use particular ad types?

Let’s begin with the basics: the dimensions for Facebook feed posts and news feed ads. And then move on to more advanced Facebook banner sizes.

When creating a new Facebook ad campaign, we recommend using Automatic Placements for maximum reach.

This means that you will need to create ads in at least 3 formats:

  • 1200 x 628 pixels for Facebook Audience network
  • 1080 x 1080 pixels for Facebook and Instagram news feeds
  • 1080 x 1920 pixels for Facebook and Instagram Stories

But first, a question that 90% of the articles listing down the ad sizes do not cover: How to select the right ad types and sizes when creating your Facebook campaigns?

[2]Facebook has probably the most sophisticated advertising system of all social networks. This makes sense. Facebook has by far the most users of any social platform. They also have plowed time, investment, and resources into creating an advertising system that is both powerful and easy for their business clients. But if you’re going to advertise on Facebook, you will have more competition than on smaller, more niche networks. This means that you must make your ads stand out from the competition. It would help if you did it properly, design your ads to the optimal sizes, and meet all of Facebook’s specifications.

Facebook may be losing its glamour, partly because of the Cambridge Analytica Scandal, followed by the Christchurch Terrorism live-streaming. Teenagers may be leaving it because they perceive it as being too establishment and a place where their parents hang out. Yet that doesn’t mean that people are abandoning Facebook in droves. It still has some astounding stats:

  • 1.52 billion daily active users
  • 2.32 billion monthly active users
  • 2.7 billion people now use Facebook, Instagram, WhatsApp, or Messenger (their “family” of services) each month
  • $55 billion advertising revenue for the year ended 31 December 2018
  • Mobile advertising revenue represented approximately 93% of advertising revenue for the fourth quarter of 2018

If you do choose to advertise on Facebook, you will find a surprisingly large number of ad-options. We cover most of them below.

[3]Facebook video ads sizes

When it comes to video, Facebook has one key recommendation to its advertisers: a design for mobile-first.

Facebook recommends uploading a video with square (1:1) or vertical (4:5, 2:3, and 9:16) aspect ratios to maximize compatibility on both desktop and mobile screens. The platform also recommends keeping videos short (15 seconds or less) and designing videos that work with and without sound (by enabling captions).

For best results, stick to the following specs for video ads:

Facebook feed videos

Recommended: at least 1,280 by 720 pixels Video ratio: 9:16 to 16:9 Video file size: 4GB max Minimum video length: 1 second Maximum video length: 240 minutes

For all video ad types, Facebook recommends uploading the “highest resolution source video available without letter or pillar boxing.” Facebook provides an exhaustive list of aspect ratios and features available for each ad type.

Landscape videos should be a minimum of 600 by 315 pixels (1.9:1 aspect ratio), while square ads should be 600 by 600 pixels (1:1 aspect ratio). Use .MP4 or. MOV format, with a maximum file size of 4GB, maximum length 240 min, and maximum frame rate of 30fps.

[4]Facebook Image Feed Ad specs
  • Recommended resolution: 1200 x 628 px
  • Aspect ratio: 9:16 to 16:9
  • Recommended formats: JPG, PNG
Facebook Video Feed Ad specs
  • Upload the highest resolution
  • Minimum dimensions: 600 x 315px (1.9:1 landscape) or 600 x 600px (1:1 square)
  • Aspect ratio: 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16)
  • Recommended formats: MP4, MOV
  • Max video file size: 4GB
  • Max video length: 240 minutes
Facebook In-stream Video Ad specs
  • Upload the highest resolution
  • Aspect ratio: 16:9
  • Formats: MP4, MOV
  • Max video file size: 4GB
  • Video length: 5 to 15 seconds
Facebook Right Column Image Ad specs
  • Recommended resolution: 1200 x 628 px
  • Aspect ratio: 9:16 to 16:9
  • Recommended formats: JPG, PNG
Facebook Instant Article Image Ad specs
  • Recommended resolution: 1200 x 628 px
  • Aspect ratio: 9:16 to 16:9
  • Recommended formats: JPG, PNG
Facebook Marketplace Image Ad specs
  • Recommended resolution: 1200 x 628 px
  • Aspect ratio: 9:16 to 16:9
  • Recommended formats: JPG, PNG
Facebook Image Carousel Ad specs
  • Recommended resolution: 1080 x 1080px
  • Aspect ratio: 1:1
  • Recommended formats: JPG, PNG
  • Max image size: 30MB
Facebook Collection Image Ad specs
  • Recommended resolution: 1200 x 628px
  • Aspect ratio: 1:1 (square) and 16:9 (landscape)
  • Recommended formats: JPG, PNG
  • Max image size: 30MB
Facebook Lead Image Ad specs
  • Recommended resolution: 1080 x 1080px
  • Aspect ratio: 1:1
  • Recommended formats: JPG, PNG
Facebook Messenger Image Ad specs
  • Recommended resolution: 1200 x 628px
  • Aspect ratio: 9:16 to 16:9, crops to 1.9:1 with the link.
  • Recommended formats: JPG, PNG
Facebook Image Stories Ad specs
  • Recommended resolution: 1080 x 1920px
  • Aspect ratio: 1.9:1 to 9:16
  • Recommended formats: JPG, PNG
  • Maximum file size: 30MB
Facebook Video Stories Ad Specs
  • Recommended resolution: 1080 x 1920px
  • Aspect ratio: 1.91:1 to 9:16
  • Recommended formats: MP4, MOV
  • Max video file size: 4GB
  • Max video length: 15 seconds
  • Video quality: H.264 compression, square pixels, fixed frame rate, progressive scan
  • Audio quality: Stereo AAC audio compression at 128kbps+
  • Supported Codec: H.264 and VP8 (video), AAC and Vorbis (audio)

Conclusion:

Do not stop advertising. You may make some mistakes, and the above-compiled article is to make your job easier. If you have any questions regarding this compilation, call RapidPage.ca today.

Article compiled by RapidPage.ca

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  2. https://influencermarketinghub.com/facebook-ad-sizes/
  3. https://blog.hootsuite.com/facebook-ad-sizes/
  4. https://digivizer.com/blog/social-media-ad-specs-2020/