Social Media Tools to Increase Awareness
Building Awareness Through Social Media
We totally understand the confusion and massive choice for digital marketing. We have compiled these articles to assist you in your digital marketing efforts.
Social media doesn’t feel very “social” when you’re just another face in the crowd.
And then, we look at the likes of GoPro, Wendy’s, or Starbucks with their rabid followers and wonder how we can replicate just a fraction of their performance.
The reality, though? If you’re struggling to stand out as a brand, you’re definitely not alone.
Based on Sprout’s 2018 Social Index data, brand awareness represents social marketers’ top priority right now.
But given how competitive the modern social landscape has become, perhaps this isn’t much of a surprise.
With more and more people taking to social media to research and sound off on brands, getting your target audience’s attention is easier said than done.
So what does an effective brand awareness strategy look like, anyway? How do you become a familiar face within your followers’ feeds versus someone they scroll past?
We’ve highlighted twelve strategies businesses of all sizes can take to boost their brand awareness. From fine-tuning your profile to experimenting with your content, any combination of these tips are fair game.
First thing’s first: your social media presence shouldn’t look like everyone else’s.
And while this may seem obvious, many brands fall into the trap of becoming robotic.
They play it totally safe. They post a picture or link, tack on a few hashtags, and call it a day.
Here’s the deal, though: that’s not how you stand out. Not by a long shot.
Moonpie is a shining example of a seemingly “boring” brand that’s exploded in popularity because of its distinct voice and sense of humor.
Sure, it’d be easy for them to post generic promos. However, it’s their off-the-wall personality that’s made them so endearing to followers.
And “personal” is the keyword here. Followers want to see more than promos and links: they want personal, human-centric content. That’s why selfies and story-driven posts typically perform so well.
2. Use visual content to increase brand awareness
Visual content is simply more engaging to the average social media user. So please create your own graphics or images and post them on social media. People are more likely to share something on their social networks that are visually appealing than a post with text only. According to BuzzSumo, Facebook posts with images see engagement levels 2.3 times higher than those without images.
On social media, you’re interacting with human beings. So, talk like one. Let your personality come out freely and develop the tone and voice of your posts to reflect that. People are much more likely to engage when the conversation feels casual. Plus, if you’re charismatic, your personality will help you gain followers.
On Twitter, you can be much more playful than on LinkedIn. Facebook also calls for a different tone. Certain types of people use different social media channels and for different reasons. LinkedIn, for example, being a professional social media site, is more serious. On the other hand, you can let your humor come out more on other platforms.
5. Choose the Right Platform(s) for Your Audience
Keeping up with all of the social media sites can be nearly impossible for many brands. Social media marketing aims to find your customers and your potential audience, so focus on the places where they spend the most time. Limiting your efforts to one to three sites will help to ensure that they’re manageable.
Don’t share or repost the same message and content between platforms. It’s vital to create content specific to the type of social media that you’re using. For example, Twitter is a place for short posts limited to 140 characters, and Facebook can often see better engagement with longer posts that accompany photos or videos. In comparison, Instagram is all about quality visuals, and quick, witty captions with emojis can go a long way.
Visuals will typically have a positive impact, regardless of which platform you choose. For example, Facebook posts with images have 2.3x higher engagement than those without images. 80% of marketers use visual assets in social media marketing. The most common types of content are images (80%), videos (63%), blogs (60%), and live video (35%). Consider this when determining how to excite your audience, stand out from the competition, and connect with your followers.
Whether you’re selling a product, offering a service, or simply creating content, you need social media to grow your brand awareness.
This is why social media branding has become popular. Social media branding refers to the various actions brand owners take to increase their brand awareness.
So, how does social media help build a brand, and why should you care?
Consider this: Facebook alone has 2.74 billion monthly active users, an increase of 12% year-over-year. This is proof of the huge potential social media has to offer.
In addition to increasing sales, social media can also help grow your brand’s visibility.
Let’s explore some specific reasons why you should use social media for brand awareness.
Benefits of Using Social Media to Build Brand Awareness
If you’re wondering how social media can help brand awareness and boost your conversions, here are 3 important ways.
Using social media to promote your brand will cost you almost nothing. Even if you decide to use sponsored advertising, you’ll find that it’s relatively inexpensive and very flexible.
Traditional methods of building brand awareness come with higher costs and lower ROI when compared with social media. This is why social media should be your first go-to strategy for building awareness for your brand.
Do you sometimes run out of content ideas? Social media is a good place to check out current trends, topics, and what your audience is interested in. These will, in turn, help you develop a content strategy that is relevant to your audience.
Do you know that you can grow your leads just by promoting on social media? This explains why 68% of businesses are actively using it to win more customers.
So now we have listed many different tools and techniques for using Social Media Marketing to build brand awareness, what are you waiting for? Don’t let fear of the unknown stop you, get started today, and if you need any help, do not hesitate to call RapidPage.ca.
Article Compiled by RapidPage.ca
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