What is SMO, Social Media Optimization?

Using social media platforms to grow and manage an organization’s online presence is known as social media optimization (SMO) or social media marketing.

This digital marketing strategy creates awareness of products and services. SMO helps organizations connect with customers and prospects by using social media platforms such as Facebook, Twitter, Instagram, and Pinterest.

Increase Traffic

Your website cannot succeed unless it has traffic. Social Media Optimization (SMO) is an impressive way to generate that traffic and increase awareness of a company’s website. As a form of website marketing, social media marketing has aided in strengthening brands and increasing the visibility of a company’s online spaces through social media.

Direct Traffic

Social media optimization can direct people to a social media platform to your business website. When they arrive at your site, they can get more information about the products or services offerings. For example, an advertisement about a new car on a social media platform can direct a person to the company’s website where there is more information about the car dealership location and how customers can schedule to test drive that vehicle.


For your business to increase its sales by using social media optimization, you need a strategy, consistency, and an advertising budget.

If you need help in developing an SMO plan, give RapidPage a call today.

By Nicholas Hughes