Benefits of an Online Event Calendar for Small Businesses
A few years ago, having an online calendar was expensive and out of reach for most small businesses. With everything being web-centric, an online calendar can be part of your website, and if you use WordPress, it is easy as a plugin to install.
Online Calendar Options:
- Monthly Calendar View
- Events as Posts (like a blog)
- Sell Tickets To Each Of Your Events
- Create Links To Your Events For Your Social Media Accounts
Benefits To An Online Event Calendar
- Maximize Resources
- Track Bookings/Tickets
- Generate Revenue Through Ticket Sales
- Collect Emails for Future Marketing
- Easy Event Management Tools
What is the cost?
If you are using WordPress, event calendars plugins are free. If you choose calendar plugins with premium options, there may be a nominal annual fee. And if you are not using WordPress, you may select a calendar SaaS (software as a service), and they start at about $50/month.
How Difficult Are They To Use and Install?
I have found that the WordPress calendar plugins work very similarly as posting a blog, you add the content, add the start date, add the venue, and publish. For the more advanced options like selling tickets, you may need to understand creating a button on PayPal.
How to get started?
To get started, and if you use WordPress, go to the plugin repository on WordPress and search “Event Calendar” install the one that looks right for you.
Should you need help, do not hesitate to give us a call at RapidPage.