On-Page Search Optimization and
Top WordPress SEO Plugins
We have compiled this list of excellent WordPress SEO plugins that can assist you with your on-page search optimization. Never forget or neglect SEO, especially on-page SEO, and use your own search tool on your website to see that you can find popular items yourself.
On-Page Search Optimization
Think about it. When you sit down to find something on the internet, there’s one place you turn: a search engine. This means if you want to get your website noticed, you’ll need to ensure that it appears in searches on Google and similar sites. Most importantly, you’ll want your site to appear as close as possible to the top of the list.
The best way to do this is through SEO, a wide range of strategies and activities based on what we know about how search engines determine their rankings. There are many benefits to optimizing your site for search engines, including:
- A site that ranks highly in Search Engine Results Pages (SERPs) has greater visibility and the best chance at increased traffic.
- A highly-ranked site appears more credible and trustworthy.
- You’ll present visitors with more useful and relevant information since SEO focuses on producing quality content.
If you’re a total SEO newbie, don’t hit the panic button. By creating a WordPress website, you’ve already taken a big step since the platform is well-optimized for search engines. Plus, there are plenty of simple and beginner-friendly ways to give your WordPress site a push towards the top of the rankings. Let’s take a look at those methods now.
Simple Ways to Boost SEO on Your WordPress Website
Write Your Content with Searchers in Mind
How do you find information on the Internet? If you are writing something that you want to be “found” on the Internet, think about the words and phrases someone would use to find your information. Use them more than once as you write, but not in every sentence. Learn how search engines scan your content, evaluate it, and categorize it to help yourself get in good favor with search engines.
A search engine enters your site and, for the most part, ignores the styles and CSS. It just plows through the site, gathering content and information. Most WordPress Themes are designed with the content as close to the top of the unstyled page as possible, keeping sidebars and footers towards the bottom. Few search engines scan more than the first third of the page before moving on. Make sure your Theme puts the content near the top.
Keywords, Links, and Titles Meet Content
Search engines do not evaluate your site on how pretty it is, but they evaluate the words and put them through a sifter, giving credit to certain words and combinations of words. Words found within your document are compared to words found within your links and titles. The more that match, the better your “score.”
Content in Links and Images
Your site may not have much text, mostly photographs, and links, but you have places in which to add textual content. Search engines look for “alt” and “title” in link and image tags. While these have a bigger purpose of making your site more accessible, having good descriptions and words in these attributes helps provide more content for search engines to digest.
We’re not just saying this because we’re a hosting company. We’re saying it because it’s true: The hosting provider you pick is vital for SEO.
Since Google takes speed into account when ranking sites, a good host can help push you to the SERPs’ top. Your host also affects the amount of downtime your site experiences and the physical distance between servers and visitors — both of which are ranking factors. Last but not least, since Google gives HTTPS sites a small boost, you’ll want that too. At DreamHost, it’s free with all our plans.
If you haven’t created your website yet, you’ll want to choose a host that’s reliable and has a reputation for an excellent performance. Even for an existing site, you may want to consider switching hosts if your current provider doesn’t meet these criteria.
A smart way to go is with a WordPress-specific hosting plan. Our fully-managed WordPress plans provide impressive speeds and little to no downtime.
It is not how good your site is. It is how good the sites are that link to you. This still holds weight with search engine favoritism. It’s about who links to you. Blogrolls, pingbacks, and trackbacks are all built into WordPress. These help you link to other people, giving them credit, but it also helps them to link to you, connecting the “links.” The number of incoming links your site has recognized by Google can be checked by typing link:www.yoursite.com into Google (other search engines have similar functions). Other ways to generate incoming links to your site include:
- Add your site’s URL to your signature on forum posts on other sites.
- Submit your site to directories (see below).
- Note: Leaving comments on blogs will not help with this since all modern blogging tools use the rel=” no follow” attribute. Don’t be a comment spammer.
Good Navigation Links
A search engine crawls through your site, moving from page to page. Good navigational links to the categories, archives, and various pages on your site will invite a search engine to move gracefully from one page to another, following the connecting links and visiting most of your site.
Top WordPress SEO plugins
The Yoast SEO WordPress plugin has been around for more than a decade. Over five million websites have installed it, making it one of the most popular options.
One of the best parts of Yoast SEO is the ability to create and manage your XML sitemaps. This is much easier than having to code your sitemap on your own, especially if you don’t have much technical background.
Yoast SEO helps you identify and avoid duplicate content, so you won’t have to worry about being penalized by Google. It offers templates for titles and meta-descriptions, which will make your pages more appealing in SERPs.
You can install the Yoast SEO plugin for free to access all of these features and benefits. But there is also a premium version for $89 annually that gives you upgrades like:
- Page previews on different platforms
- Suggestions for internal linking
- Redirect management options
- 24/7 support
- No advertisements
At the very least, I recommend trying the free Yoast SEO plugin for WordPress.
is the best overall SEO tool on the market. Used by professional SEO experts, marketers, bloggers, and businesses of all sizes, it provides a comprehensive set of tools to grow your traffic. You can use it to find organic keywords and search terms that you can easily rank for. It also allows you to do competitive research and see which keywords your competitors rank for and how you can beat them.
SEMRush SEO Writing Assistant tool helps you improve your website content to beat your focus keyword’s top 10 results. It integrates with WordPress, and this will help you write more SEO friendly content.
To learn more, see our complete guide on how to do keyword research for your website.
The SEO Framework:https://wordpress.org/plugins/autodescription/
The SEO Framework plugin is another great option for you to consider. I like this WordPress plugin so much because it’s built for smaller enterprises as opposed to massive corporations.
Its interface blends naturally when integrated with WordPress, so it feels as though it’s supposed to be there instead of appearing obtrusive.
Here’s a look at one of my favorite features on this plugin.
SEO Squirrly is designed specifically for people who aren’t SEO experts. Other plugins have different ways to access and implement SEO suggestions, but SEO Squirrly brings this to the next level. Please take a look at its live SEO assistant feature.
Here’s how it works. You have to input the desired keyword you’re trying to rank for with your writing article. As you write, green lights and popup suggestions will appear real-time, explaining how you can work that keyword into your content. Imagine having an SEO expert standing over your shoulder while you’re writing — that’s what you get with SEO Squirrly.
The content reports are another great feature that’s ideal if you’re outsourcing writers or using multiple writers across your company to produce content. These reports give writers additional insight into SEO based on what they wrote.
SEO Squirrly also has a tool to analyze your competitors’ content, so you can find ways to outrank their pages. You’ll also be able to track your progress weekly.
Broken Link Checker:https://wordpress.org/plugins/broken-link-checker/
Google algorithms will penalize you for broken links, so the Broken Link Checker WordPress plugin is extremely valuable for your website.
If you’re like me, you have tons of internal and outbound links in your blog content. You can control the pages on your own site, but the status of pages on other websites is out of your hands.
Here’s an example. Say you used a quote, image, or statistic from another website in one of your blog posts. But for one reason or another, that other site got rid of that page or merged it with another piece of content without including a redirect. Now you have a broken link on your site.
The Broken Link Checker plugin will identify any broken link on your site and make it easy for you to remove, edit, or dismiss the problem with just a couple of clicks.
All in One SEO Pack: https://wordpress.org/plugins/all-in-one-seo-pack/
All in One SEO Pack is a popular WordPress SEO plugin offering a comprehensive set of tools to improve your website. It allows you to easily add SEO title and meta tags, open graph meta tags, XML sitemaps, image sitemaps, and more.
It works out of the box with WooCommerce to optimize your online store for SEO. It comes with an easy setup and allows you to control access to different settings using a feature manager.
It doesn’t really matter the plugin you choose, what matters is that you regularly perform SEO on your website. Google, Bing, and other search engines must be able to find you and deliver your content to their search results. SEO is probably one of the most important organic tools, that you can do yourself, left in your website marketing toolbox.
Should you need On-Page Search Engine Optimization assistance, please call RapidPage today.
Written by RapidPage.ca