Networking, Do Not Neglect!

Here is something small business owners forget, networking. When working seven days a week, 10-12 hours per day is the norm for a small business, the thought of adding another task is unthinkable.

What is Networking?

The dictionary defines networking: “the action or process of interacting with others to exchange information and develop professional or social contacts.”

Why Is Networking So Important?

The importance of networking is to stay relevant to your local community, your association, or group. Your local associations may include your Chamber of Commerce, charity, church, and professional association. Staying connected to these groups will keep you in the loop, keep your name top-of-mind, let you know when competition arrives, and keep you informed of pending local contracts that may be important to your business.

Printed Materials

As discussed in a previous article, “Is Printed Media Outmoded?” the importance of business cards and brochures. Networking channels are a perfect medium to hand out printed materials. Do not be bashful; hand them out generously!

Eliminate Cold Calls!

As well as handing out your printed material, make connections, get business cards from prospective clients! Remember, it’s all about relationships, and now your next call is NOT cold!


Use these networking opportunities for outreach. See if you can give a speech or sponsor an event. Use these opportunities to inform and open sales possibilities for your company.


Networking is alive and well, do not neglect this opportunity for your business. Connect and grow your business.

Should you need marketing assistance, Call RapidPage Today.

Written by Nicholas Hughes