EMAIL MARKETING SYSTEMS
Are you a local business who wants a consist flow of customers without the high costs of traditional marketing?
Here are 3 critical reasons why your business must take advantage of automated email marketing systems to help you get more customers.
Number one: Proven Strategy That Works. Companies that use email marketing bring in upwards of 400% more revenue annually than businesses that don’t.
Number two: Time friendly. Email marketing is one of the easiest marketing strategies to manage. In most cases, once your system is setup, you have to do very little to maintain its effectiveness.
Number three: Low Cost: Unlike traditional marketing tactics, email marketing is one of the lowest priced investments you can do for your business.
If your business is not yet using automated email marketing systems, then NOW is the time to do it.
We want to help you get started by giving you a free video and report titled, “Autopilot Profits for the Local Business! How to Bring in a Flood of Customers Quickly, Easily and Automatically”
Simply complete the form on this page and you’ll be given instant access to this free information.
EMAIL MARKETING SYSTEMS
Sending email messages to clients or prospects defines the term “email marketing.” We could view any email sent as email advertising or company email marketing, if it includes promotions, specials and other things to increase trust, or brand awareness.
RapidPage.ca Email Marketing Essentials
Building and maintaining the list is the most important part of an email marketing campaign, it must be up-to-date, and the list must NOT be spam. A quality list needs segmentation so that the content of an email gets to the correct audience.
The email its self must be simple to read, have a call-to-action, the font must be of the correct size, the images optimized. The title of the email is the most important so that the email will stand a better chance of being opened.
Finally, the email content must be anti-spam so that your advertising through email gets to in-box of the intended recipient.
Email Marketing System
The email sending software must have features to send email in groups, it must be able to track engagements – opens, click-through and bounces. If possible, the software must also be able to do A-B comparisons.
Email Advertising Campaigns
Selecting the correct time to send and the frequency of sending will guarantee a higher open rate and a lower unsubscribe rate.
If you are using WordPress to send you email marketing campaigns, you must choose a proper SMTP service such as SMTP2Go.
The content is ultimately where you are trying to get your subscriber to go. Therefore, the quality of the content, any links checked that they work properly. Also, spelling, and grammar needs checking.
Remember, they will criticize you for errors and you will lose credibility, so check your content before sending.
Make sure you monitor the results of your small business email marketing and adjust accordingly for your next email!