Marketing – Expand Your Sales Channels

For most entrepreneurs, product diversification is where they invest. This approach can be very costly, and it leaves them with the same problem – marketing.

The perfect product?

Entrepreneurs are looking for that perfect product/service that will bring massive sales and solve all of their financial problems. Searching for the ideal product/service may not be the right approach.

What is better?

Is it better to have a less-than-perfect product with great recognition or a perfect product with no attention? I guess that your answer would be the former – A less-than-perfect product with excellent product awareness.

Where to invest?

If you have a limited budget, you may want to spend it on marketing rather than product expansion. Once you know marketing is working, then expanding your product line is a no brainer!

Marketing Ideas

Do more digital marketing:

Add more sales channels:

  • Add sales channels – Facebook Marketplace, Google Merchant Center, Amazon, eBay, to name a few.
  • Use your website for selling online. 
  • Setup Affiliates

Start an advertising campaign:

Where to start:

  • Get a marketing plan established.
  • Set the KPI – Key Performance Indicators.
  • Set a marketing budget.
  • Develop all of your digital properties to support the program.
  • Implement the plan.
  • Monthly monitor & adjust the plan.


Do not react to a market condition; instead, be prepared. Spend money where you are going to see the best return. Create a plan, execute, monitor, and adjust that plan to achieve desired results! Expand your sales reach, then diversify your product.

Remember, through marketing, products, and services get sold!

If you need assistance in developing a marketing plan, or need help with digital marketing, give RapidPage a call today.

Nicholas Hughes.