Key Elements Of E-Commerce
As A Business Tool


With Covid-19, e-commerce has become a big part of purchasing and selling. Therefore, we have compiled this article on the critical elements of e-commerce as a business tool.

[1]Like many efforts in business enterprises, the success (or failure) of any e-commerce business depends on in-depth preparation and thorough planning. The bottom line is that building an e-commerce store is the same as creating a brick-and-mortar store —you need to ensure a firm foundation that will stand the test of time.

Here are 12 main elements of successful e-commerce web development:

1) Utilize traffic building techniques

Online marketing strategies like search engine optimization (SEO) and pay-per-click (PPC) can help people quickly find what they are looking for and understand more about your products or services. It is necessary to inform your customers about your business and attract them to your website to sell your products. These and other online marketing tools help ensure that you give the correct information to customers when and where they need it.

2) Create a positive customer experience

Creating a seamless experience for your customers is the first step in making your e-commerce store successful. If your customers feel insecure or uneasy about your site or what they think about you at any point of interaction, chances are they won’t be coming back. And, they will indeed log off your site quickly.

The suitable website layout, customer-friendly UI, quality shopping cart application are just some of the ways to build a better experience for your customers. A professional eCommerce web development company, like JG Marketing, will help you design an intelligent eCommerce website to attract and retain your customers.

3) Prove that your business is trustworthy

As a result of the above point, you have to realize that you do not have one-on-one (or face-to-face) interaction with your customers over the internet. Therefore, it is essential to demonstrate that you must build a legitimate and reliable company.

Hire an e-commerce web development company to design a website that works and looks professional and puts your business in a super positive light. Using trust badges such as Google Trusted Stores and PayPal’s Certified Integration logo are just some of the ways for showing that your business is trustworthy.

4) Include complete product information

Your visitor needs to have complete information about their products or intend to buy. Therefore, ensure that you include complete and precise information to let your customer make an informed decision.

The key is to provide all the features in a neat list, so visitors need not wade through a long paragraph to find what they are looking for. Point form highlights do this very well for the user.

5) Adequate on-site search engine

It can be frustrating trying to search for the product you want and not seeing it. Worse, receiving dozens of results that do not match your query. Ensure that your e-commerce store uses accurate, reliable search engine software, allowing your consumers to find what they are looking for.

6) [2]Back-end Integration

Today’s e-commerce websites and online stores need to function with exceptional agility and seamless performance if brands want to keep users engaged throughout the research and checkout process. With so many ways to buy products and services, consumers will quickly turn away from a website that takes too much time to load or cannot process a given request.

Additionally, brands that invest in back-end engineering for their e-commerce platforms and eCommerce sites will have a significant competitive advantage in a marketplace where time is of the essence for customers at every phase of the buyer journey. When inventories, credit card transaction software, web content, and other back-end systems are all appropriately coordinated, the eCommerce store will perform better, creating an excellent experience for everyone who visits.

7) Digital Marketing

Even with a great set of products, a compelling visual design, and a perfectly engineered homepage and website, e-commerce businesses will struggle to maximize their profits without a complete digital marketing strategy. Organizations need to attract visitors to their websites, qualify leads, spark their interest with personalized communications, and close the deal over many channels and devices.

In other words, a successful digital marketing strategy is a massive undertaking, and brands need to approach this area of e-commerce as they would any other. Search engine optimization (SEO), social commerce, and content marketing are essential elements that help a company boost awareness and engagement in its audiences today.

Pixafy contributed to this guest post. Pixar is a full-service eCommerce agency anchored in tradition and deeply invested in the future of digital commerce. We are online retail experts that specialize in B2C and B2B implementations. We work with you to deliver high-value eCommerce services and solutions with strategic consulting, functional design and top-tier engineering capabilities. Let us help you be the innovator to drive your online retail ecosystem.

8) [3]The Interface And User Experience Design

The interface of your website is about how the entire site works, including the layout, image placement, sliders and banners, and how the navigation and payment gateway works. A core element for e-commerce website design is a blend of simplicity and an enthralling interface that will impact sales. The more functional and straightforward it is to get through browsing, choosing and buying things, the more sales it will generate.

It is dependent on the platform and programming language you choose. You can select from Magento, WordPress, Joomla or Shopify, based on the blueprint of your interface design. And the programming language is to code your website to put up that interface. You can choose from PHP, HTML and Javascript or Python.

9) eCart And Payment Gateway

Have the best-assured shopping cart for a trustworthy and seamless online payment gateway. Also, it is a good idea to publish the best offers and promotions with each product so that shoppers feel special. It also adds to the credibility of the website.

10) Product Descriptions And High-Quality Images

For online shops, the most valuable resource to showcase a product to customers is to use high-quality authentic images and detailed product descriptions to bring it as close to the customers as possible. People can’t see or touch the item to decide, so this is important. Avoid treated images, at least to some extent, so that the customer does not feel cheated if they receive a product that looks faded as compared to the website image.

11) Mobile Functionality

Mobile apps are good, but when creating a responsive website, evaluate how the website looks and functions on tiny back-dated devices and slow networks. Usually, business owners choose flamboyant layouts with slides and videos on the landing pages. But a cross-platform interface reaches the most number of people.

12) Responsive Customer Support

E-Commerce websites can get vast, and it is wise to consider that multifunctional CMSs can have technical errors. A user may have difficulty understanding something that can go against the plan. Consider a 24/7 customer support system as a plan B for a successful e-commerce business.


Make a plan, consider the above 12 points in your plan and then execute the plan.

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