Is Printed Media Outmoded?

I am not going to waste your time; I am going to come to the point. Printed media is NOT outmoded. Here are some reasons why printed media is NOT dead:

  • Clients save good looking printed media
  • Printed media is viewable without an internet connection
  • Printed media is transferable
  • Printed media is eye appealing
  • Printed media means that you care about your business because you have spent the time and energy on getting it designed and printed.

Forms Of Printed Media

  • Business Cards, now you can print both sides, the card can have multiple messages, and the stock and quality of the cards are exceedingly terrific.
  • Brochures, you can have a single fold, trifold, z-fold, to name a few options, and multiple papers and paper coatings. The benefit of a brochure is that you can get your entire business offerings on a single printed document into the client’s hands or prospective.
  • Door Hangers are highly effective as printed marketing materials. If you offer services to homes or businesses with a storefront, you can get the news quickly to them with these door hangers.
  • Post Cards are another excellent form of lowcost marketing. You can send postcards to clients and prospects through the mail, promote products, announce specials, etc.
  • Door Magnets allow you to use your vehicle as an advertising bulletin board. If you purchase multiple magnets, you can promote different services/products by merely switching them over.
  • Window Decals are great for cars and storefronts. Remember, if you are always driving, your vehicle may become your best form of advertising.
  • Banners/Signs are multipurpose. You can signs in front of your store, at a tradeshow, and a job site. Signs are to be used to inform, direct, announce, and alert. Your creativity for using a sign is endless, and there are so many different methods of attachment.

Conclusion:

In this digital age, do not forget or neglect the marketing opportunity that printed marketing materials derive.

Should you need any assistance in the design/development/printing of any printed materials, give RapidPage a call today.

Written by Nicholas Hughes