Improve your Digital Marketing Plans for Growth


We have compiled these articles for those looking to grow your business through digital marketing. The report highlights digital marketing strategies, best practices, customer lifecycles and how to improve your digital marketing campaigns.

Improve your digital marketing plans for growth

[1]A winning digital marketing strategy can make or break a business. It doesn’t matter how excellent your product or service is. If you can’t market it, nobody will benefit from it. Competition is rife in the digital space, with new innovative companies and products being launched every day. Marketers need to stay at the top of their game to ensure that what they share with their customers and audience is relevant.

The fast-paced nature of digital channels has forced marketers to become agile enough to stay on top of trends and implement them in their marketing strategies.

Defining Digital Marketing Strategy

Digital marketing strategies are what you need to make your business thrive. They enable you to create a clear and comprehensive plan for how you will reach your target audience and build a direct relationship with them.

When asked about strategy, Martin Petrov, head of marketing at Odense, Denmark-based Morningscore, shared that a deep knowledge of your audience is a must for a successful digital marketing strategy. “Every product we bring to market serves a specific purpose for a particular target audience. Therefore, understanding the audience’s needs and correctly positioning the product directly informs what tasks your whole team should engage with on a more tactical level,” he said.

Digital Marketing Strategy Best Practices

“Without a digital marketing strategy, an organization will not be able to consistently and cohesively connect with constituents online, compromising sales and revenue projections. In addition, digital marketing should integrate seamlessly across digital and analog channels for maximum impact,” added Kent Lewis, president at Portland, Ore.-based Anvil Media.

Here are six tips to help you tighten up your strategy and get your marketing analytics moving in the right direction.

1. Do Your Competitor Research

“To stand out from your competitors, you need to study their digital marketing strategies and look for opportunities,” said Cristian Ungureanu, senior growth marketer at Zurich-based, QuickMail. Think, what areas are they focusing on? What are they neglecting? It could be that they are investing heavily in SEO or paid ads but are very weak at webinars and podcasts.

2. Be Authentic

Organizations should strive to be true to their values and mission. “Create messaging and marketing strategies that are authentic and based on core values, mission and vision instead of doing something because it’s the latest trend,” said Lewis.

3. Analyze Your Content

Performing a content gap analysis can reveal what types of content have performed well for the competition, as well as what has not performed well and may not be worth your time. Kristien Matelski, PR manager at Irving, Texas-based Vizion Interactive, adds that “maybe there’s a topic that performed well for a competitor, and you have a fresh, updated take on the topic with newer data that could surpass your competitor’s piece. Numbers don’t lie, so do your research, see what people are asking google using tools like AnswerthePublic and BuzzSumo for content gap analysis.”

4. Leverage Different Channels

There are more digital channels than you would think. While most marketers think of social media and SEO as the only ways to connect with their audiences, other exciting emerging technologies and channels such as NFT drops augmented reality, and virtual reality marketers need to know and use.

[2]What is a digital marketing campaign?

Digital marketing campaigns are the building blocks and actions within your digital marketing strategy that move you toward a specific end goal.

For instance, if the overarching goal of your digital marketing strategy is to generate more leads through social media, you might run a digital marketing campaign on Twitter. You may share some of your business’s best-performing gated content on Twitter to generate more leads through the channel.

  • Build your buyer personas.
  • Identify your goals and the digital marketing tools you’ll need.
  • Evaluate your existing digital channels and assets.
  • Audit and plan your owned media campaigns.
  • Identify your goals and the digital marketing tools you’ll need.
  • Audit and plan your earned media campaigns.

[3]Customer lifecycle opportunities

The best marketers are constantly looking for new digital marketing trends based on the evolution of technology and platforms to identify new opportunities they can tap into… if they’re looking in the right place and know the right questions to ask…

I can help here since I’m constantly scanning for the latest developments to help keep our member’s content up-to-date and feature the latest techniques in updates to my books.

Each year, towards the end of the year, I review the digital marketing trends landscape to help give recommendations on the digital marketing trends marketers should focus on in the future. I like to keep it practical, showing real-world techniques that businesses can apply.

This 2022 edition marketing trends review will review the main trends across our RACE customer lifecycle framework, which defines 25 practical digital marketing activities relevant to all businesses. This means that you will get ideas from across marketing that can be harnessed by your company.

Improve your digital marketing plans for growth

Our free Digital marketing maturity benchmark report shows that many businesses don’t plan to take advantage of the latest and evergreen digital marketing techniques. Our RACE Framework gives a simple way to structure a digital marketing plan.


If you need some assistance with your digital marketing plan, give a call today.

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