How Video Marketing Increases
Conversion Rates


We are so very pleased to introduce Andre Oentoro our guest post author. He has written this fantastic article on Video Conversion Optimization. His bio is at the end of this article.

How Video Marketing Increases Conversion Rates

Photo by Lukas on Pexels

In today’s digital landscape, increasing conversion rates is one of the main goals for many marketers. Whether it’s purchasing products, downloading e-books, signing up for the newsletter, or watching exclusive product demo videos, marketers leave no stone unturned when it comes to convincing their potential customers to take their desired actions.

That said, when we talk about how to skyrocket conversion rates, marketers often overlook one of the most powerful digital marketing tools available today: video marketing.

While many believe that videos are just another much-hyped tool in a marketer’s arsenal without any real power, nothing could be further from the truth. According to the state, well-crafted videos can increase the conversion rate by up to 80%

We’ll take a look at what makes video so effective for improving conversions and why marketers should not skip out on this powerful marketing tool.

#1. Convey Messages Better

A one-minute video can convey even a complicated message that can take an hour to explain in just plain text.

By combining both audio and visual elements, video marketing provides its viewers with an experience that is much more engaging and dynamic than traditional text content or static images– which increases audience retention rates significantly.

It should be no surprise that viewers can retain and remember 95% of the messages better when they absorb them through a video.

With video marketing, you can also set tone, style, and mood, which can help to enhance the effectiveness of your message. This helps you convey how those who follow your company ethos should feel about a certain aspect, as well as what benefits it will offer them. When your target audiences understand your messages, they’ll have a reason why they should convert.

#2. Highly Shareable

Video generates 1200% more shares than text and image content combined. You can effortlessly share the video to your social media profiles, website, or email list.

When the audience finds your video valuable and informative, then they’ll be more likely to share it with their friends or family. The more people share the video, the more exposure it will get. And with solid exposure, you strengthen your brand’s authority and influence online.

A solid online presence and high brand awareness will help you get more traffic to your website– meaning higher chances to convert those visitors into leads or even paying customers. Also, your brand’s trustworthiness and credibility will increase, which gives your business a better reputation on the internet.

#3. Generate More Trust

The beauty of video marketing is that they show and do not simply tell. They show you how a product works, what it looks like in real life, and how it can benefit your life– no matter what you claim it does. It helps the audience set a clear expectation.

In this age of information overload, people are always searching for the quickest and easiest way to know something or someone, which means they want proof, not just promises.

Remember that your audiences only convert if they trust you and are convinced that you want to help them, not just get their money. If they don’t trust your brand or product enough, then all the calls-to-action in the world will never convince them to convert– no matter how beautiful and persuasive your video content is.

You can use videos as social proof. There are some essential types of videos that are effective in building trust and connecting with target audiences quickly; customer testimonial videos, product demo videos, explainer videos, and case studies.

#4. Increase SEO Rank

Videos are powerful for improving your website rank in search engines like Google. A stat shows that a website with video is more than 53 times likely to show up on the first page of Google.

When you make it much easier for your target audiences to find you, it means you also make it much easier for them to convert and move through the sales funnel.

After all, consumers are more inclined to click through and purchase from a video they’ve watched online versus text-based content, so videos increase your chances for conversions– which is what you’re really after.

#5. Stand Out Among the Crowd

A winning video marketing strategy also allows you to set yourself apart from the rest of your competition. While your competitors focus on cold-calling, text-heavy 2500-word blog posts, you can provide a single engaging video.

In other words, video offers you a good opportunity to create your unique selling proposition (USP). Your audiences will remember your content and your brand and will appreciate that you’re different from other online businesses. This way, they already have some reasons why they should convert to your brand.

Final Thoughts

Done right, video marketing can help you to increase your conversion rates. However, just like any other marketing strategy, it needed to be well prepared, which means that it is so much more than creating a video and uploading it online. You also need to optimize them for your target audience, include only valuable information, find the right platforms, and more.


Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

Twitter: @breadnbeyond


LinkedIn: Andre Oentoro

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

Twitter: @breadnbeyond


LinkedIn: Andre Oentoro