How To Turn Website Visitors Onto Clients

There are some tips that I want to share regarding how to turn website visitors into clients. This approach is similar to the actions of traditional business sales and marketing. You will need to attract customers to your site and then retain them once they have made a purchase.

Things to Consider:

Speed:

Your site has to load quickly and have a fast response time. One significant benefit of a quicker loading website is improved customer satisfaction. For every second of delay your website, there is a decline by as much as 7 percent. This decline is in the conversion rate from visitors to clients.

Customer Knowledge:

Brick and mortar stores spend time trying to understand the demographics of their customers. Online stores need to do the same. You need to find out what appeals to your customers and make it easy to find on the site.

Easy to Use:

Your website should be easy to use, and customers should be able to navigate without any issues.

Message:

Your message and your brand should relate, which will help develop a connection with your customer.

Conclusion:

K.I.S.S. stands for “Keep It Simple.” And keep improving your website and your customer experience.

If you need assistance turning site visitors into clients, give RapidPage a call today.

Written by Nicholas Hughes.