How to Maximize the Visibility of Software
Through Online Marketing

We have compiled this list of tremendous articles to assist your marketing efforts and increase the visibility of the software that you are trying to market. All of the links for the articles are listed at the bottom of this compilation.

[1]What does online visibility mean to a business?

E-commerce websites depend on new and organic Web traffic to survive. Unique visitors are the catalyst of a successful eCommerce platform, and new users cannot be attracted to a business’s website if it’s not visible online.

What is online visibility?

Visibility online is the overall presence of a brand or its products in the general consumer environment. A business can have a great website, but how are users expected to find it it’s not visible? Search traffic can only direct so many unique visitors. E-commerce platforms typically provide SEO tools, but business owners still share a slice of responsibility for improving online visibility.

Why is it important?

Traffic isn’t a direct correlation to bottom-line revenue, but a unique and successful eCommerce website will do well in turning visitors into buyers. The absence of new visitors will lead to no sales and a decline in profits.

There are a handful of reasons why online visibility is important:

  • It lets users find your site on their own
  • Unique visitors, or new daily visitors, are customers supporting your business.
  • Online visibility helps with brand reputation or how a business is perceived in the marketplace.
  • Brand reputation helps a website stand out from its competition

How to improve online visibility

There are several ways an online retail platform can improve its online visibility. They are as follows:

  • Utilize SEO tools an eCommerce platform provides, such as keyword linking
  • Include relevant long-tail and short-tail keywords
  • Interact with followers on social media
  • Use outbound and inbound links so Google can index cached pages
  • Set up a Google account and monitor analytics
  • Publish fresh, relevant content regularly
  • Gather and publish digital content, such as video, images, or value-added materials
  • Promote local websites
  • Get involved in the coding of the website, including meta tags and header tags.
  • Please take note of what any competition is doing; try and emulate their success.

Search engines now look for websites that have meaningful information on them and are weeding out the websites that stuff keywords to get more clicks. Engaging content will help develop a better buyer relationship because visitors will find value in visiting your website.

Online visibility is not static. A business must take the aforementioned tips and continually reinforce its platform. Otherwise, the content and platform will become stale. Once that happens, credibility drops in the search engine algorithms, hence lowering visibility overall.

[2]These Ways Can Increase Online Visibility For Your Brand

Using social media platforms

The social media platforms are swarming with users who can be targeted for a particular product or service. The high volume of footsteps determines where you want to showcase your products. This is why shops in the busy market attract a lot of eyes. Using social media platforms is the cheapest way to grab huge attention from visiting users. All you have to do is prepare a proper page on the websites and target the specific users related to your products or services.

The social media profiles in Facebook, Quora, LinkedIn, and Twitter are the best bet to increase your brand visibility. Invite people to like your profile and keep posting information about products and offers to keep the audience engaged. Initiate a chain reaction by posting something informative about the products you offer. Social media advertisement is a unique approach to target specific customers effectively.

Search Engine Optimization

The success mantra for increasing brand visibility is opting for search engine optimization (SEO) techniques. The official website of your company should be well-optimized with the search engines to appear in the top results of the searches done by the users. This is a complex approach that can only be accomplished with the aid of professional SEO service providers. Linking the website with the social media profiles is also important. The users will be directed towards the official page when they want to learn more about your products or services.

Building links always improve the page ranking of your website. In this way, your website will be showcased whenever a user wants to know about the available products belonging to your concerning genre. The SEO techniques will also find and incorporate specific keywords to aim for common phrases used by the target audience to search the products.

Targeting audience

One of the best ways to escalate your brand visibility is via secluding a particular segment of the audience with digital marketing tools and aim to convert them into prospective customers. Classifying your target audience is quite easy with the aid of the tools and professional services from the digital marketing agency.

After deciding on marketing goals, the social media tools will be exploited to locate the fruitful segment that needs to be approached. Attempting to attract the attention of a specific segment is the first step towards success. You don’t want the targeted segment to consider your emails or ads as spam. This is why it is essential to study and understand the target segment.

Read the expectations of the consumers.

Learning about the consumers’ side’s expectations is also very important to take your brand a step ahead. The customers’ side’s demands and expectations can be observed with the aid of online marketing tools. Designing a product or a service as per the customer’s expectations can prove to be very promising. In fact, showcasing the products in attractive ways also increases your brand exposure.

Promotional methods

People often fall for promotional offers. You can attract many footfalls and convert the leads into customers by providing discounts and offers regularly. Getting a product at a rebated price always leaves a mark in the mind of the customers. In this way, you can successfully build online brand loyalty and elevate your brand visibility.

[3]Create a simple path to the checkout

In other words, make sure that your visitors aren’t having a hard time finding their way to the finish line. You don’t want too many distractions keeping your customers from clicking “buy” before they’ve wandered away from your products. Here are a few ways to do this:

  • Take a minimalist approach: Limit your site design to 2-3 colors. Avoid background patterns and heavy graphics.
  • Provide a simple and easy-to-spot “check-out”: Such as the classic shopping cart.
  • Don’t link away from your website: If you must include links, ensure that they are set to open the link in a new tab and NEVER redirect the customer completely away from your website. They may not come back.

Offer free shipping

According to BizReport, 77% of online shoppers insist on having the option to choose the free shipping. Surprising customers with unexpected shipping costs at checkout may result in lower conversions.

Get listed in free directories.

There are more free directories that have already listed your business automatically than you may realize. The key is making sure your business information is consistent across each of these.

One great way to get a list of all of your business’s directories is to search Yext. This is a subscription resource that allows you to maintain your business information consistently across all directories easily. Google will rank you higher when all of your listings are matching.

Of course, you can also bypass the cost of a subscription by doing this manually and claiming/updating all of your listings one site at a time.

Incorporate video marketing

If you haven’t already, consider folding engaging video content into the mix. Especially on social media, short, engaging pieces of video can be a major attention-getter. An extremely effective technique is to create quick, fast-moving clips (usually set to music) that demonstrate an interesting or popular product.

Gather reviews

Customer feedback is important. When potential new customers see that you’ve managed to impress your existing client base, they are more likely to trust you with their money. Work hard to resolve any issues that pop up with your shoppers to avoid negative reviews and a hit to your reputation.

Study the data

Knowing what your audience is doing when they reach your website can help you make important decisions to improve your online sales. Using Google Analytics is useful for this purpose by providing you with a map of what exactly your web traffic is doing and where your overall map could potentially be improved.

 

Increase visibility by running ads

Facebook has made major improvements lately on its ad management system. Tools like these are invaluable online marketing options. While Facebook ads may not lead directly to conversions, they are highly effective at increasing awareness of your content and improving traffic to your website, both of which need to occur before sales occur. Here are some quick sales tips to hopefully lead to conversions while using Facebook ads:

  • Limit your audience to only your most valuable targets: Selling handmade wedding dresses? You can decrease the chances of your ads being delivered to less likely shoppers by limiting your audience to (for example) women only, between the ages of 18-40, who have their relationship status set to “engaged.”
  • Run seasonal offers: 50%-off regular priced items is the kind of thing that will help bring in new customers, who may not have clicked on your ad if it weren’t for the chance to score a deal. The more people you can get to click on and engage with your ad, the more of their friends will be able to see your content. Discounts and sales are great at attracting new customers because they allow you to include lower-budget individuals in your customer base without lowering your product or service value.­

[4]Key Takeaways

  1. Video marketing isn’t just for consumers, and just because you’re B2B doesn’t mean you can’t be creative, funny, and engaging.
  2. Tech buyers trust influencers more than ever, so have a strategy to uncover the right ones and partner with them.
  3. High-value content often isn’t cheap, but it’s well worth it to cut through the noise in the long run.
  4. There’s no substitute for human interaction, so have a live event strategy that integrates with digital to get valuable face time with prospects.
  5. To consistently generate revenue and keep all your prospects in the loop, you need to implement a marketing automation tool. Now.
  6. Current customers are sales prospects just waiting to be marketed to. Treat every customer like they potentially need a new upsell or cross-sell.
  7. It looks like interactive content is the wave of the future. If you haven’t already, get going with some ROI calculators, interactive infographics, or quizzes/assessments.

Article compiled by RapidPage.ca

Reference Article Links:

  1. https://www.bigcommerce.com/ecommerce-answers/what-does-online-visibility-mean-business/
  2. https://www.franchiseindia.com/wellness/these-5-ways-can-increase-online-visibility-for-your-brand.10158
  3. https://thriveagency.com/news/10-effective-marketing-tips-improve-online-sales/
  4. https://www.insivia.com/7-key-marketing-strategies-technology-software-companies/