Google Advertising

google-search-ads-graphic-rapidpage

RapidPage.ca will help you set up and manage a Google Ads campaign.

This Google advertising platform is where you may advertise your product/service/location within the Google Search results based upon setting up keywords within geographical regions. 

We will help you decide which platforms, desktop, and mobile devices you would like to advertise. Since Google ads is a bidding platform, we will also help you set a daily and per click budget for your campaigns so they will appear when and where you would like.

The main benefit of this ad platform is that you only pay per advertisement click.

Setup

Setting up a Google Ads campaign is a straightforward process and requires an understanding of keywords and geographic search. Creating an ad copy that will entice the Google search visitor to click on their ad over other ads and the organic search results is an entirely different skill set where RapidPage.ca can help.

Ad Type Selection

Choosing the right ad and the delivery network is also significant to your budget and your strategic campaign goals. 

Choose your bidding method, PPC (pay-per-click) or CPA (cost-per-action). Choose the delivery method of your ad; Search Network with Display SelectSearch Network onlyDisplay Network onlyShoppingVideoUniversal app. Choose the device and finally choose the frequency of the ad. All of this choice means that your ad can be effective and within the desired budget.

Ad Campaign Management

To have a successful ad campaign means monitoring its performance. Tracking your ad lets you remove negative keywords. Negative keywords are words that you paid for clicks that have no relevance to your service or product. You want each click to become a substantial lead.

Ad Copy Adjustments

Tweaking the ad copy is essential, and Google allows you to have multiple display ads and will randomly display them, giving you better opportunities to connect with your prospective clients. Your ad copy needs to show authority; it must be easy to understand and have a call-to-action. For this reason, your ad copy may need tweaking over the life of the ad campaign.