Five Tips for Website SEO
Start your SEO adventure
To keep things organized and as clear to you as possible, our list is divided into few sections. (Yes, SEO is a complex and long-term process.) We begin with some small and easy-to-implement tweaks that could have a great impact on your website’s SEO. As we go deeper, you will learn more about SEO, how search engines work, and how to build a robust SEO strategy.
While implementing those tips, remember that the best companions in your adventure will be: persistence and consistency in optimizing your website
The way you organize a site architecture and its navigation is crucial for both SEO and your visitors. Search engines go through a link structure to find and index pages. If your site is structured well, all the pages and subpages will be easily found and indexed by search engine crawlers.
Also, intuitive navigation will work for your visitors as it will help them find what they came for in the least amount of time possible. A ‘three clicks’ rule says that any information on a website should be available for a user within no more than three clicks. This is how you should plan it.
2. Link to other websites with relevant content.
Linking out to other blogs is critical to growth,
says Brian Clark, founder of Copyblogger Media.
To most people, linking out to relevant and authoritative content pages is bad because it takes people off your page.
But I don’t think so. Link building remains a fundamental part of the smart search engine optimization strategy. I like out to tons of high-quality sites and sources, including my direct competition. Why? Because it helps you, my reader.
According to Rand Fishkin, founder of Moz,
Linking out sends trackable traffic. It makes your site a more valuable and scalable resource.
If you’ve been reading my blogs, you’ll notice that my custom links out to other sites. Whenever I write a new post, I reference other trustworthy sites, where appropriate.
When designing your website, each page contains a space between the <head> tags to insert metadata or information about your page’s contents. If you have a CMS site originally produced by the UMC web team, you will have pre-populated this data. However, you need to review and update Metadata as your site changes over time.
Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page.
For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage based on your page title. This adds to the importance of using well-thought-out page titles rich with keyword phrases.
Description metadata is the textual description that a browser may use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, to encourage people to enter. A good meta description will typically contain two full sentences. Search engines may not always use your meta description, but it is important to give them the option.
Keyword metadata is rarely if ever, used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn’t hurt to add them to your keyword metadata. You’ll want to include a variety of phrases. As a general rule, try to keep it to about 3-7 phrases, with each phrase consisting of 1-4 words. A great example would be “computer science degree.
4. Do keyword research
When you first start your SEO campaign, you may be wondering how you figure out the right keywords for your campaign. The answer is keyword research. When you conduct keyword research, you can determine which keywords people search online to find businesses like yours.
You will need to brainstorm ideas as to keywords you can search. You can use numerous keyword research tools, like keywordtool.io, KeywordsFX, or Google Keyword Planner. What are some terms related to your industry, business, or services? What keywords are people using when they search for a business like yours?
This gives you a good list of keywords to research. Once you have your list, you can see the different options for your keywords and how they perform.
When you are trying to choose keywords, there are two types of keywords you will incur. The first kind is short-tail keywords. These are keywords that only contain one or two words.
Short tail keywords are phrases like “plumbers” or “house painters.” They are very generic terms that don’t specify user intent.
It is hard to know what a user is seeking when using a few keywords, like “plumbers.” Are they looking for plumbing services, the definition of plumbers, or something related? Where do they want to find a plumber?
Instead, you want to focus on long-tail keywords. These are keywords that contain three or more words. Long-tail keywords include phrases like “plumbers in Harrisburg, PA” or “house painters in Harrisburg, PA.”
5. The quality of your content
Do you regularly publish helpful, useful articles, videos, or other types of media that are popular and well produced? Do you write for actual human beings rather than the search engine itself? Well, you should. The latest research from Searchmetrics on ranking factors indicates that Google is moving further towards longer-form content that understands a visitor’s intention as a whole, instead of using keywords based on popular search queries to create content.
Basically, stop worrying about keywords and focus on the user experience.
If your stuck and need help with your website Search Engine Optimization (SEO), call RapidPage Today
Compiled by RapidPage.ca