Five Ideas to Increase Your
Email Marketing List
Because email is still the most cost-effective marketing method, we have compiled this list of articles to give you ideas on how you might increase your email marketing list.
The Email Marketing List
According to HubSpot, email generates $38 for every $1 spent. Talk about a crazy-high ROI!
Surveyed companies attributed an average of 23% of total sales to this single channel, and these results are hardly isolated. Anywhere you look nowadays, you’ll see that email marketing is more profitable than ever.
The question then isn’t: “Should I build an email list?” but rather: “How can I build my list as quickly as possible?”
That’s the $1,000,000 question, and we’ve analyzed the best in the business to bring you the ultimate guide to hacking your email subscription growth.
Step 1: Create simple subscribe opportunities
If any of your customer interactions happen via your website, including a subscribe form, there is a great way to build your email list.
But where exactly should you include it? There is an almost infinite number of options, but here are some of the most effective we’ve seen:
If your business sells something online, you can use your signup and/or checkout forms to capture email subscribers.
Given that people are already entering their name and email address as part of the checkout process, including a small tick box to join their email list makes it super simple for people to subscribe.
If your website has a form where people can contact you, request a quote, etc., then adding a subscribe tickbox is a great way to capture new email subscribers. These people are entering their details into the form already and clearly, have a strong interest in what you offer.
ConversionLab does a great job of this on their website, including a simple opportunity to subscribe to their newsletter at the bottom of their website’s contact form.
If you run a blog to help build your business, this is a great place to add a subscribe form. In fact, people who subscribe to your blog will likely be some of the most valuable readers, accounting for most of your comments and sharing your content 3x more than other visitors.
Campaign Monitor customer Freshbooks do a good job of this. They offer a subscribe opportunity in a prominent popup that appears once you’ve been on their blog for a certain amount of time.
Depending on your organization’s size, you are probably sending hundreds or even thousands of emails to customers and prospects each month.
These personal emails from you and your team are often highly engaged with, and therefore the perfect place to promote your newsletter and get people to subscribe.
Heartbeat does a great job of this in their employee’s email signatures, including a link to a landing page that makes it simple for people they do business with to subscribe to their email list.
Here’s how it works.
- Write a blog post.
- Create a piece of content that goes more in-depth on the post’s topic.
- Offer readers of your blog post the option to receive the upgraded content in exchange for their email.
This strategy is brilliant in its simplicity. Your readers have already expressed interest in a topic by clicking through to the blog post. Why not take advantage of their interest by offering them more?
From Video Fruit, Bryan Harris used this strategy to increase his subscription rate to 30% per upgrade offer. His best offers have generated an insane 62% subscription rate.
Step 2: Use Facebook ads
“Without question, the most affordable and cost-effective way to grow a list of leads for email marketing is through Facebook ads. We’ve easily made 7 figures in sales in the past 12 months by using direct targeted Facebook ads to capture leads (name and email). The user base for Facebook is at an all-time high, and the age range of its users is ideal for most businesses these days. The user base ages 30-55+ has seen massive growth while 13-25 has dropped off significantly.
Whether you are a solopreneur, a medium-sized business, or a large corporation, Facebook is a compelling way to capture new leads. With even a modest budget, you capture dozens of new leads every day. And the best part is that these are leads that are pre-disposed to buy what you sell. You can target them very specifically based on their age, geographic location, behaviors, and even their online purchase history.
Our company grossed well into 7 figures in sales, just from Facebook leads alone. On average, we capture anywhere from 50-150 leads per day using targeted Facebook ads. The good times will only last for so long before the user base moves on to something new. Now is the time to dive in full force and strike while the iron is hot.” ~ Corey Robert, Marketing Director of Black Card Books Publishing.
Develop a free ebook or whitepaper and host it on a landing page that asks visitors to provide their email address to download it. This is called a “gated offer.” (Need ideas? This blog post lists 23 ways to create lead-generation content quickly and easily.)
Free online tools make your users’ lives easier, and all they have to do is sign up with their email address. For example, we’ve created quite a few free tools, like Marketing Grader, to gather email addresses.
Not all gated content is worth it to a website visitor. To gain their interest, you need to give them free content first. Start with a blog post that offers beginner advice on a subject, then offer “bonus” content with more advanced tips that they can access by submitting their email address via a landing page.
Step 4: Perfect Your Timing
Timing can have a huge effect on whether your subscribers open your emails and your conversion rate, so think carefully about what time and day you send your emails out.
You won’t immediately figure out the perfect time but perform some A/B tests to identify which timeframes seem to do best and explore those in future campaigns.
But you may be wondering, has anyone else already done some tests that you can benefit from? Yes!
The bottom line on email send time is this: imagine a day in the life of your particular audience. What are they doing in the morning, afternoon, and evening? What does their workday look like? How late do they stay up at night? How early do they rise in the morning?
Step 5: Integrations
If you’re looking to build your email list using email addresses you already have (I.e., From your existing customers), then integrating your existing CRM, accounting package, or eCommerce platform with your Campaign Monitor account can be a great way to add new customer information to your email lists automatically.
Here are a few of the different tools you can integrate with your email marketing software to help build your email list:
- CRM tool – You can integrate your CRM system with your email marketing software to automatically pull new leads, prospects, and customers into your email lists.
- Ecommerce platform – You can integrate your eCommerce platform with your email marketing software to automatically pull all customers (along with granular customer data like a purchase history) into your email lists.
- Accounting packages – If you keep a lot of your customer data in your accounting package, you can integrate it with your email marketing software to automatically pull your customers’ names and email addresses into your email lists.
If you’re a Campaign Monitor customer, you can benefit from deep integrations with CRM tools like Salesforce, as well as eCommerce platforms like Magento and Shopify, that will automatically add new customer information (including name, email address, last purchase date, the amount spent, etc.) to your email lists (see more here).
Alternatively, third-party integration tools like Zapier allow you to automatically add new subscribers to your email list from over 500 other applications, including Google Sheets, Sugar CRM, Microsoft Dynamics, BigCommerce, WooCommerce, Quickbooks, Xero, Freshbooks, and more.
Article compiled by RapidPage.ca, if you need assistance with building your email marketing list, do not hesitate to call RapidPage today.