Best Marketing Analytics Tools for Facebook

Here is a look at some efficient Facebook Marketing Analytics tools list that we have compiled. There are no right or wrong tools to use when trying to optimize your Facebook Marketing, that it is so important to make sure that whatever you chose, it works best for you.

Facebook Analytics:

[1]Facebook Analytics is a powerful platform (with a mobile app version) that rivals Google Analytics. It helps advertisers understand the entire journey of a user they’re targeting across the suite of Facebook channels, including desktop, messenger, and more.

While Facebook Analytics is enormously valuable, it can be a challenge to set up and understand. So we’ve broken it down in this guide to mastering Facebook Analytics!

If you’re new to Facebook advertising, you might think that posting a few fun and well designed sponsored posts will help your brand gain recognition and followers.

Framing your Facebook advertisements with one or more goals for your business or organization will help you make the most of the process — from crafting ads that are more targeted to your specific audience(s) to make sure you are keeping up to speed the results.

In particular, analyzing your ads after they’ve run for a period of time will go a long way towards helping you increase your ROI.

[2]Paid Facebook Analytics Tools

Sometimes the best things in life are not free. Unsurprisingly, paid tools often have a lot more features and range compared to their free counterparts. Below we’ve listed many paid Facebook analytics tools that might be better suited for larger companies and agencies.

Pretty much all of them offer free trials, so be sure to test them out to see which one fits your needs and expectations.

How do businesses grow with Facebook Analytics?

  • Musical.ly used demographics to create and engage a new target group of users.
  • MusixMatch drove richer targeting with segments to improve retention.
  • TinyCo used percentiles to identify top customers.

[3]SoTrender: https://www.sotrender.com/

Gain insights about your audience, their demographics, and their activities. Tracks your reach (paid and organic), engagement (including types of behavior), and content (different types of posts). Produces reports and gives you recommendations based on the data.

You can schedule and publish posts and easily manage your workflow if working as part of a team.

You can receive alerts, helping you stay on top of any negative comments, and avoid crises.

The tool allows you to track any brand, meaning you can use it for competitor analysis and industry benchmarking.

Cost: From $40/month, with a free 14-day trial.

[4]Unbox Social: https://www.unboxsocial.com/platforms/facebook-analytics

Facebook analytics feature by Unbox Social is everything you need to evaluate your brand performance on Facebook. The feature tells you how the audience interacts with your page content, what kind of audience your posts are attracting, and your niche trends.

Additionally, Unbox Social also provides post-level insights that help you understand the reach of every post, the engagement level of each post, post views, and feedback for posts.

The glimpse of the tool below shows the impressions and reach of a brand on Facebook.

Brand24: https://brand24.com/

[5]Features a web-based dashboard that shows real-time insights and provides detailed statistics about your content and audience.

Includes sentiment analysis and influencer scores and allows your team to work collaboratively on projects.

There are alerts to keep you up-to-date with any issues. This is another app that covers multiple social networks, including Facebook. Brand24 has a mobile app so you can keep up to date with your social media analytics on the go.

Cost: 14-day free trial, a personal/small business package is $49/month

Quick Search: https://www.talkwalker.com/quick-search-form

[6]Features a web-based dashboard that shows real-time insights and provides detailed statistics about your content and audience.

Includes sentiment analysis and influencer scores and allows your team to work collaboratively on projects.

There are alerts to keep you up-to-date with any issues. This is another app that covers multiple social networks, including Facebook. Brand24 has a mobile app so you can keep up to date with your social media analytics on the go.

Cost: 14-day free trial, a personal/small business package is $49/month

Quick Search gives you an instant overview of your brand online. It’s a social media search engine that offers extensive social network coverage – including Facebook – news sites, blogs, and forums.

Social Bakers: https://www.socialbakers.com/

[7]Tracks Facebook, Twitter, and YouTube, both for your pages and that of your competitors.

This means your reports can focus exclusively on your own page or compare your Facebook metrics to your competitors’. You can choose from their template or custom build your own and download it as a PDF. Includes fan count and growth, and location.

Post engagement includes the usual breakdown of times and engagement types, and response rates. There is a breakdown of your top five most engaging posts (over the timeframe of your choosing).

Cost: Prices start at $150/month for a single profile, with a 14-day free trial.

TrackMaven: https://www.skyword.com/trackmaven/

[8]Tracking KPIs is the most important part of analytics. TrackMaven measures how posts have performed in comparison to on-site conversions. This is a highly beneficial feature.

At a go, you will be able to see the posts that performed well. This can be seen on the Executive’s Dashboard. You can see the top performing paid posts and recognize organic marketing efforts.

Conclusion:

The bottom line is that you must have analytics that intelligently analyzes your social media data so that you may make wise decisions on where to spend time and money to improve your brand engagement.

If you need assistance in selecting or implementing any social media analytics software, please call RapidPage today.

Written by RapidPage.ca

References:

  1. https://adespresso.com/blog/facebook-analytics/
  2. https://www.brandwatch.com/blog/facebook-analytics-tools/
  3. https://www.brandwatch.com/blog/facebook-analytics-tools/
  4. https://www.unboxsocial.com/blog/facebook-analytics-tools/
  5. https://www.brandwatch.com/blog/facebook-analytics-tools/
  6. https://www.talkwalker.com/blog/best-facebook-analytics-tools
  7. https://www.unboxsocial.com/blog/facebook-analytics-tools/
  8. https://www.talkwalker.com/blog/best-facebook-analytics-tools