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Digital Marketing for Dental Clinics



If you take a survey of your waiting room, you’ll likely find that most of your patients are on their phones at least once while sitting in your office.

Effective digital marketing reaches your customers where they are. Today, Google processes over 63,000 searches per second. That is 5.6 billion searches per day. Naturally, at least some of those searches are for people in your local area searching for a dentist.

If you aren’t on the internet, you’re missing a huge opportunity to communicate with your clients. The expectation is that businesses have an online presence, so don’t get left behind.

Benefits of Digital Marketing

Real-Time Results

When you advertise on the radio, it’s hard to say how effective it’s been. Maybe a few patients mention they heard the radio play, and you just hope that means it’s working.

When you run an ad on Facebook, you can see the number of clicks. The same thing is true when you send out a newsletter. You can see how many people visit your website and what pages they click and spend time on. Analytics will give you a detailed look at how much traffic is coming in through search engines versus social media. You can see how all of your marketing efforts track.

When something isn’t working, you can pivot and find something that will.

Internet Marketing is Less Expensive

Not only is your marketing budget more effective because you can spend on what works and cut what doesn’t. It’s also less money than you’d spend on a billboard, television advertisement, or radio play.

Customers Pay More Attention To Their Inbox Than Their Mailbox

Your clients prefer email reminders to almost anything else. Paper mail for advertisements has lost its appeal, and many throw it out without a glance. Receiving emails is convenient. Today, it is where customers prefer to contact.

You Can Target Your Audience

Targeted marketing is where things become more active. With social media ads, you can show your dental clinic to people who live in your area, between a specific age range, who’ve shown an interest in particular things. So, you could run an advertisement for dentures and target it to older customers, not wasting any money showing that ad to younger clients. Or you can target parents to tell them about braces for their children. Smart targeting makes your dental clinic marketing effective and cost-efficient.

Types of Digital Marketing That Benefit Dental Clinics

There are many ways to approach digital marketing for dentists. There are a lot of great tools out there that, when properly utilized, can bring the right traffic to your business.

One of the first things to look at is your website. It should look beautiful, but also, the navigation should flow so that patients can browse your services. Pages need to load quickly and appear just as wonderful on mobile devices.

Your website also needs search engine optimization (SEO). With adequately optimized pages, search engines like Google can clearly understand what your site is about and who wants to visit your pages. SEO for dental websites look at building quality content and creating a website that your patients and search engines will want to visit.

As briefly mentioned above, content matters. With quality content writing for your dental website, your patients will clearly understand your services and offerings. They’ll be able to get a feel for your staff and what kind of office you have. Make them feel more comfortable about visiting your dental clinic!

Email marketing is the most effective way to stay in touch. You can tell your patients about happenings at the office, exciting dental news, and office policies. Staying in touch in this manner offers a level of personalization that makes patients feel more like they’re part of something by using your dental services over anyone else’s.

Google has a lot of traffic. Focusing on SEO for dental websites brings a lot of that in for free, but it’s not the only way to take advantage of the traffic on the world’s biggest search engine. Google Ads is a pay-per-click advertising service that lets your customers find you through Google. These highly targeted ads show your services to the right people. They can also retarget users who’ve visited your site in the recent past to remind them about your services.

If people aren’t on Google, they’re on Facebook. Very adept users may have a device in each hand and be on both at the same time. If you want to reach your customers where they’re at, then social media marketing through Facebook and other popular social networks is essential for your dental clinic. It’s easy for patients to learn more about your services through posts and stories when they follow your pages. When they think of a local dentist, you will want them to remember you, so get active on Social Media.

Dive Into Dental Clinic Marketing

With so many ways to reach your patients with digital marketing for dentists, it’s easy to see why this needs to be an essential part of how you bring in new business. If you’re not doing it, your competition will be.

Take advantage of the ways internet marketing has made it possible to target your advertising. Reach the right patients with the right services and expand your business with an online presence.




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