Blog Writing Strategy

When it comes to your business, you would probably do anything to keep it going during this pandemic. On this vein, you will want to make sure that you post frequently. Additionally, it would help if you had a blog relevant to the time’s AKA COVID-19. We are in an unprecedented era. People are looking online now more than ever for comfort. You have the opportunity to attract new clients by making your blog for your business relevant. In the following article, we will explore some strategies to get you blogging during Coronavirus.

Blog Posting Strategy

First of all, you will need a blog posting strategy. You should probably start by addressing the elephant in the room, which is Coronavirus. You can make blogs geared towards what your business is doing during Coronavirus. Anything that makes your clients feel that you are hitting the hard facts about life right now.

Your blog posting strategy should help you figure an approach to your blog subject matter and utilize market research.

You can research to see if people are responding to Coronavirus related ads. I can tell you from my research that people appreciate direct communication about the virus during this time. Many people are anxious and are looking for normalcy bits to cling to in this time of uncertainty. You need to always remain sensitive in your posting because many people are worried about job security.

Blog Posting Frequency

People need stability in these times, so they will come to look forward to routine. They are more than likely checking your blog if you post regularly. For example, I like coaching blogs, and during the pandemic, I wanted to know how they were going to address any potential shortages. I was interested in their site on a near-daily basis.

Since you are at home with some extra time, you should post more frequently. Your blog posting frequency should reflect the fact that people want to stay in touch. They are looking to engage with brands, businesses, personalities, and products more than ever now.

Blog Writing Checklist

When writing your blog, do you have a clear objective? Don’t forget to include the Call to Action or CTA at the end. It would help if you had internal links so that your site is easy to navigate. Additionally, you will want to have buy now buttons. There is such a thing as Coronavirus shopping.

Women have reported that they are doing it to ease their suffering and make them feel comforted. Never underestimate the willingness of the people to purchase during Coronavirus.

SMO Strategy

Social Media Optimization or SMO is essential during these times. You will want to draw people to your blog through it, and ultimately to your site. You are trying to enhance your business through blogging. People will be checking their social media, so contests and giveaways during this time are great ways to get them thinking about your products. Try to be proactive in liking your customers’ posts as well.


When it comes to blogging, you should not neglect the basics. Start with a strategy based on this time in the world. Then, set about a blogging schedule. Finally, make sure that you hit all the basics that make for an excellent business blog. Ultimately, your SMO strategy will help to remind people that you have something to offer, and then they will go to your website.

If you need any assistance with developing a blogging strategy, give RapidPage a call today.

Written by Nicholas Hughes