5 SEO Tips To Get Mobile Apps Ranked In SERPs
SEO is not just for websites but every service that uses the internet. Mobile apps need the same care and attention for optimization for Search Engine Optimization. To build a great product is only 20% of the equation. You must find your audience, advertising, Marketing, and Search Engine Optimization are those tools you will need to make sure that your app is found and you get the subscribers to build your online business. We have compiled these articles to assist you in your pursuit of finding clients to use your new app!
– Get Mobile Apps Ranked In SERPs
Whether for work or play, people spend several hours a day navigating through multiple applications. Today, virtually every app imaginable is available, with uses ranging from gaming and entertainment to educational and official.
Think about your daily smartphone use. Now, think about how much of it is occupied by apps. This should give you a good idea of the importance of applications in your day-to-day life.
eMarketer predicted that in 2020, adult smartphone users would spend about four hours per day using mobile internet. It also predicted that 88 percent would be spent on a mobile app rather than a browser. This survey shows the growing usage of mobile apps and also speaks to how important it is for companies to create mobile apps to become more scalable. In June 2020, there were 2.96 million apps published in the Google Play Store. The competition is getting fiercer with each passing day.
In business, mobile applications act as a representation of a company, and they play an increasingly important role in expanding a company. Well-built apps enable companies to interact with their users any time of the day and effortlessly integrate them into their lives.
But, today’s world is high-speed and extremely competitive, with innovations constantly cropping up. It’s no secret that you have to be well-equipped to be at the top. In the app industry, developers are continuously trying to increase the visibility of their creations.
Your efforts, after all, are in vain if your work is not noticed. So, it’s equally important to pay attention to the search engine optimization (SEO) of an application.
A seemingly endless supply of mobile applications is available on the Play Store, with new ones added each day. Evidently, social media app development is a trend.
It’s both tedious and tricky to make your app rank among millions vying for that same spot. A survey says that it says that nearly 27 percent of internet users find out about various apps while browsing the internet using their mobile phones. For this reason, the need for the advertisement and promotion of applications has increased.
1- Link your Mobile App
Offering a link to your mobile app at every possible location, be it web pages, email campaigns, landing pages, images, or compelling videos, shall prove to be exceedingly beneficial for your brand and its entity. Remember that prompting the users to download and install your app via interstitials will lead to a terrible user experience. It will undoubtedly interrupt the current content and action of the users while adding extra steps. Consequently, your users shall become annoyed and get diverted from your app before even viewing it. A better and way more convenient option is to place an HTML banner on the prime location of your page to promote your app while causing no interference to the user experience.
If you optimize your website for keywords, you need to do the same with your mobile app. Your prime keywords should focus on defining what your app is all about and pay attention to its worth and value. With the help of your all-time best keywords, you can send value signals to the search engines and prompt app store triggers. You can go ahead with conducting keyword research and use tools like Keyword Planner to come across high-traffic and low-competition keywords for your business. After having the perfect keywords, make sure you include them in your heading, sub-heading, description, and other related fields. If your SEO Techniques and efforts are working, you will achieve fruitful results; however, ensure not stuffing your title and description with keywords as it won’t make you rank any higher.
Without any doubt, star ratings and reviews send trust signals to both the search engines and the users. Quite naturally, positive reviews and feedback also lead to more downloads and installations because of social proof. For improving your rating and encouraging positive feedback, you should improve on the negative responses and display user reviews with pop-ups in your mobile app. However, you should never attack the users with too many pop-ups as it becomes annoying and might also make the users drift away from your mobile app. Indeed, the best time for asking for a review is when a user is super happy with your services and app. That’s how you will get positive reviews and ratings, which shall, in turn, send you up the rankings.
One can never deny the fact that backlinks are an integral element of every other SEO Campaign. Quality links directed to your mobile app’s listing or download page shall improve its SEO to a great extent. It is a matter of fact that yes – earning links is not at all an easy affair; so, what you can do is, link your app’s listing to your website, add the app’s link on all social media platforms, and guest post on relevant and engaging blogs. Furthermore, it is imperative to keep in mind that when it comes to earning backlinks, quality beats quantity every single time as links from irrelevant or low-authority sources send negative signals to the search engines and hinder your app’s SEO.
Another prime factor for your app’s SEO is freshness. According to various experts in Digital Marketing, the top-performing mobile apps are the ever-evolving and consistently updated ones when it comes to feature additions, technological advancements, and bug improvements. Therefore, you should update your app once every 20-30 days and announce the changes on your product page, website, and social media networks.
SEO TRICKS FOR MOBILE APPS TO GET RANKED IN SERP
Offering a mobile app and ensuring it is visible in Google’s organic search results will expose you to a far greater pool of potential customers, in turn helping your business to expand.
So how do you ensure your mobile app is in the desirable positions on the search engine results page (SERP)? Here are 8 SEO tricks to help you out.
Keep in mind that your app name is also the link anchor text within the various stores, which means these sites link back to your profile page to set your brand name as a link. Easy link equity!
However, an interesting development on this point in the SEO world is that Google has recently announced it will reduce its dependence on anchor text. Future predictions for the relevant rules of SEO set anchor text as a rapid decline. We never really know, though, and for now, it’s still worth doing.
Your anchor text should be strategic. Always include your business or brand name in the link text as opposed to a generic “download iPhone app here.”
Consider this as furthering your brand awareness, which you should be doing every chance you get!
Does your indexing in search engines redirect mobile searchers to your app? If not, rectify this immediately. You also want to set up crawling for your app links from mobile pages. App deep linking methods have their own markup and configuration depending on which platform you are targeting. Take, for example, these two prominent platforms:
- Google app indexing: Having app content indexed in search results to view the content on the app is installed or installed.
- Facebook app links: People can access content shared from your app using an app alternative or app-only content.
QR codes are great for easy app access. Always compress the link before generating the QR code. The longer the URL, the harder it is to scan the code. You want things to be quick and easy for your user!
We can’t talk about Search Engine Optimization without keywords! Increase your app’s landing page ranking with keywords as you would any other page or site. Ensure your keywords are not overstuffed and treat the SEO rules for this page like any other. Aim for long-tail keywords that don’t have a lot of competition.
Once again, the standard SEO rules apply, even for apps. The number one driver search engine ranking hinges on is quality content. This should almost be at the top of the list (if we were ordered by importance, which we’re not), as creating quality content for your users makes your app more popular. A relevant mobile application increases word-of-mouth, leading to more users the better rankings; you know how it goes…
Your presence online is a significant factor, not only for your app but in general. Utilize any link networks you can; they are all SEO digital assets that influence your application’s relevance and popularity.
Here is a summary of what you must do to achieve this:
Work on your keywords by selecting those keywords that have the highest probability of attracting traffic to your website. You can use the keyword search tool to analyze the keywords for the ASO. For the web search keywords, you can use the Keywordtool.io
Encourage your app users and website visitors to leave a positive review of your app. Google uses these reviews to rank your apps.
You can major in developing as many backlinks as you can. You can have different social media platforms talking about your app or create a link on your website that redirects the user to the app install page. You can also generate a landing page for the app installation.
Consider using QR codes to offer all desktop site users an easy way to access your app easily. The QR code should trigger app download on the compatible device once scanned. It’s wise to compress the link before generating the QR code.
Android app and Native Apple page URLs exceed 50 characters, resulting in high-density QR codes that may fail scan if displayed at small sizes. For best results, utilize a link compressor or a good QR platform that displays bot QR crawl requests.
To increase your app installs as an app developer, you must invest in improving your app ranking in Google and other search engines. To improve your rankings, you can start by focusing on generating backlinks on your website and selecting keywords that attract the most traffic.
Note that there are more apps discovered by internet users outside the app stores. Though it may take time to achieve a good ranking for your app, applying SEO techniques in marketing your app is essential to increase your revenue.
Article compiled by RapidPage
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