Oct 012015
 

linkbuilding

Internal Link Definition:

Internal Links are hyperlinks that point at (target) the same domain as the domain that the link exists on (source). In layman's terms, an internal link is one that points to another page on the same website.

Here is the link to the entire definition

What does Wikipedia say about Internal Links:

An internal link is a type of hyperlink on a webpage to another page or resource, such as an image or document, on the same website or domain. Hyperlinks are considered either "external" or "internal" depending on their target or destination. Generally, a link to a page outside the same domain or website is considered external, whereas one that points at another section of the same webpage or to another page of the same website or domain is considered internal.[1]

Here is the link on the entire article

What does Google Webmaster say about Internal Links?

Although you may believe that users prefer a search box on your site rather than category navigation, it's uncommon for search engine crawlers to type into search boxes or navigate via pulldown menus. So make sure your important pages are clickable from the homepage and for easy for Googlebot to find throughout your site. It's best to create a link architecture that's intuitive for users and crawlable for search engines. Here are more ideas to get started:

Here is the link on the entire article.

What does Bing say about Internal Links?

Links – cross link liberally inside your site between relevant, related content; link to external sites as well

Here is the link to the entire article. (You will need to scroll down quite a bit to read about link structure, but it well worth the read!)

Why are they important to SEO?

Internal links make it easy for your site visitors to discover the rich content within your site.  With a highly structure link strategy, your site visitors may be guided through the sales process that lead them to give their email or purchase your product or service.  Also, search engines like Google and Bing need these internal links to index your website.

Conclusion:

Keep your site visitors on your page, stop or decrease your bounce rate, and develop a rich internal link building strategy.

Tools:

Bings Link Explorer

Google Internal Links Report

Sep 302015
 

backlinks

Backlink Definition:

backlink

ˈbakˌliNGk/

noun

COMPUTING

noun: backlink; plural noun: backlinks

an incoming hyperlink from one web page to another website.

"the more backlinks you have pointing back to your site, the more popular it will be"

What does Wikipedia say about Backlinks:

“Backlinks, also known as incoming links, inbound links, in-links, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node.[1]

Here is the link on the entire article

What does Google Webmaster say about backlinks?

“Backlinks enable you to keep track of other pages on the web that link to your posts. For instance, suppose Alice writes a blog entry that Bob finds interesting. Bob then goes to his own blog and writes a post of his own about it, linking back to Alice's original post. Now Alice's post will automatically show that Bob has linked to it, and it will provide a short snippet of his text and a link to his post. What it all works out to is a way of expanding the comment feature such that related discussions on other sites can be included along with the regular comments on a post.

Here is the link on the entire article.

What does Bing say about backlinks?

Links pointing to your site help Bing discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Bing they trust your content.  As a result, Bing rewards links that have grown organically, that is, that have been added over time by content creators on other trusted, relevant websites made to drive real users from their site to your site. Abusive tactics that aim to inflate the number and nature of inbound links such as links buying, participating in link schemes (link farms, link spamming and excessive link manipulation) can lead to your site being delisted from the Bing index.

Here is the link to the entire article.

Why are they important to SEO?

This is a simple and straightforward answer, links make it easy for search engines, like Google and Bing, to index sites, therefore the more “quality links” the better indexed your site is because the search engines find it easy to index your site because other sites are pointing directly to your site.

The negative is that if you have low-quality backlinks it actually could hurt your site ranking and you need to use google’s “disavow” tool.

Conclusion:

To improve your website ranking develop a backlink strategy (which we will discuss later)!

Tools:

Bings Link Explorer

written by RapidPage

Sep 242015
 

Screenshot 2015-09-24 at 1.08.49 PM

Being connected is a most important part of your overall web marketing strategy.  Being connected means not being lost in the world of search engines, shopping carts or social media.

I would like to call this article “Get Connected”. In this article, we will focus on “9 Points of Connection”.  This is by no means a definitive 9 points, but rather a minimum of 9 opportunities to connect with prospects in order to grow your businesses.  

I have divided these connection points into three groups:

  1. Website
  2. Social Media
  3. Search Engine

Group 1: “Your Website”:

  1. Your Website Needs to Connect!
    1. Are your critical connection points correct?
      1. Your Email
      2. Your Phone! (cell and landline and toll-free)
      3. Your Fax Number
      4. Your Address
      5. Your Hours of Business
    2. Is your product information up-to-date?
    3. Are you collecting Emails?
    4. Do you have a clear call-to-action?
  2. Your Website Needs to be Mobile!
    1. Google now penalizes sites for NOT being mobile!
    2. In early 2014 SmartPhones outsold desktops!
    3. In 2015, 51% of adult computing time was spent on SmartPhones
    4. In 2015, mobile advertising will surpass print and desktop advertising
    5. In 2015, 80% of internet users own a SmartPhone
    6. In 2015 Mobile devices are used more for shopping than desktops
  3. Your Website Needs to be Selling!
    1. Online sales by businesses rise to $136B (2014) in Canada, from 122B in 2012
    2. Canadian online sales are set to grow exponentially!
    3. Here are the top 3 categories
      1. Furniture
      2. Electronics
      3. Sports & Leisure
    4. Men and Millennials are driving online sales!

Group 2: is Social Media:

  1. Benefits of Facebook
    1. Targeted marketing to your ideal customer demographics
    2. Offer unique product promotions exclusive to Facebook users
    3. It offers a personal interaction with your customers and prospects
    4. Customer testimonials (can be both positive and negative)
    5. Ideal for customer inquiries
    6. Treat it like a blog
    7. Take advantage of it’s low-cost advertising!
  1. Tips for Using Twitter
    1. Have something important to share, and drive customers back to your website.
    2. Always add photos in your tweets.
    3. Use Hashtags.
    4. Remember, Tweeting is real-time.
    5. Choose a Twitter name that re-enforces your brand.
    6. Twitter link on your website.
    7. Be personal, but stay on-subject.
    8. Have a strategy to react, if a tweet is misinterpreted or misunderstood, so you don’t have a PR nightmare.
  1. Build Brand “You” with LinkedIn
    1. LinkedIn allows businesses and professionals to connect with one another.
    2. Make sure that your business is represented on LinkedIn.
    3. Create a Company Profile on LinkedIn.
    4. Post articles on LinkedIn.

Group 3: is “Search Engines”

  1. Search Engine Market Share:
    1. Google = 66.74%
    2. Bing = 10.8%
    3. Yahoo = 10.5%
  2. Start Web Advertising!
    1. It costs less than a street sign per day
    2. It reaches a wider audience
    3. It can be targeted

Conclusion:

  1. Remember (what’s at stake?):
    1. It’s Your Goals!
    2. It’s Your Business!
    3. It’s Your Profits!

Written by RapidPage

Sep 222015
 
Internet Marketing
 
As a business owner, your website was not created 'just for the fun of it'.  A lot of thought and effort went into your website so it can communicate, as effectively as possible, a broad spectrum of information about your business: who you are, your mission and values, your products and services, your team, and how to get in touch with you.  Under the covers of your website, your website designers and developers have also added some information onto every page of your site so that your website can be found quickly and correctly by visitors if they are using search tools such as BING or GOOGLE.  This technique is called SEO (Search Engine Optimization).  Making sure your website (i.e. your business) can be found via Internet search engines is the first critical aspect of website marketing.
 
So what else can be done to market and promote your website so that you can get visitors "through the door"?
 
Prior to the onset of the Internet, traditional tools to market your product might have been such things as advertising in online Business Directories, Newspapers and Magazines, distributing flyers, door-to-door sales, sales conventions, telemarketing, etc.
 
All of these avenues are of course available now through the Internet, but they take on a different form, but the result is the same which is to raise awareness, attract visitors and of course, make money.
 
The thought process for choosing the right tools for your website marketing follows along the same lines as you would take for traditional marketing:
  • Do website marketing methods reach my target audience?
  • Is it cost effective and will I get a good return on investment?
  • How can I measure the effectiveness of my marketing money spent?
  • Is the website marketing approach helping build brand awareness and customer loyalty?
  • Will my existing customers be able to find me & can my website marketing help further sales to existing customers (increase their awareness of other products and services)?
Here are some ideas on where and how you can do your website marketing.
  1. Business Directories
    • Your local business directories will always have an online version of their printed.  It may be more cost effective to have a simple ad in the printed book but a more elaborate ad in the online ad - especially if your target audience are those who have access to smartphones or your product/service is needs driven (such as a restaurant, vet, clinic, etc.) where visitors would be using an internet search tool to get the information quickly.
    • There may be a wide variety of paid and free online business directories that you could use to place an ad or listing of your products and services.
  2. Vendor / Supplier Websites
    • If you are a reseller, make sure that your business is listed on your supplier's website so potential customers can find you (this is also known as a backlink which we will discuss later).
    • If you are a distributor or supplier, then make sure you list the businesses details, and especially the website / email information, for those who are reselling your products or services.
  3. Social Media and Word-of-Mouth
    • Find out who's talking about your business (good or bad) or get people talking about your business.
    • Blogs - get independent persons to write about your products and services and make sure they put links in their blogs that take readers to your website and, ideally, to a specific page on your website that details more precisely what is being discussed.
    • Social Media - tools such as Facebook, Disqus, Instagram, Twitter, etc. are great tools to start a dialogue with existing and potential customers and to showcase products, services, project success stories, FAQ, etc.  More information on this is covered in the topic 'Why should I use social media?'
  4. Newsletters and Electronic Flyers
    • Keep your existing customers informed by sending them newsletters via email (make sure you have their permission to do this or it can be construed as SPAM)
    • Create some ads for Google, Facebook, Bing, LinkedIn and on other search engines or social media sites.  Costing and approach is very similar to door-to-door distribution of fliers - you pay more depending on the size of the ad, how many 'doors' you are delivering too (known as impressions in Internet marketing parlance) and if you want to 'target' the delivery to specific households or businesses.  More about this is will be covered in the topic 'What is email marketing?'.

Written by RapidPage