Oct 142015
 

Google Business Listing

SEO/SEM Misconceptions:

There might be confusion that web developers somehow control how or when Google will list their website. Also, there is a perception that SEO companies are ripping off consumers when they are approached by them for website Search Engine Optimization. Now it might be true that there are robocalls stating that they are calling from Google and there are many offshore companies spamming to get businesses to spend their money with dubious claims of search engine results. Regardless of these issues, there is a real requirement for business, regardless of size, to get their websites ranking higher on Google search engine results.

Google Search Engine Facts:

  • Google jealously guards its search engine algorithms, even from its employees.
  • Google constantly tweaks its search engine algorithms to ward off black hat SEO techniques.
  • Google has partnerships, however, these partners do not get preferred ranking or treatment by Google search engines.
  • Google will never personally optimize any website, it is solely up to the website owner to do their own SEO.
  • Google is for profit so they ultimately it wants its users to pay them for the privilege of being on their search engine.
  • Google publicizes hundreds of tips, techniques and how to's for SEO.

An easy way to start getting better Google search engine results:

Get Your Website Placed On Google Business

Steps:

  1. Register your site with Google webmaster tools
  2. Register your site/email with Google+
  3. Claim your business listing on Google
  4. Wait for your Google Places confirmation via mail
  5. Enter your secret code into your new Google business account in your Google + account
  6. Now wait for Google to index your site.
  7. The enter process will take from 6 to 9 weeks and for your site to start to appear on Google.

Next Steps

Full Disclosure:

  • I am not an agent of Google

Getting Help:

It is really a good idea to get a Web Marketing firm to help you on this and we will be discussing "what does a web marketer do" in a subsequent article.  If you need help getting your website listed on Google, please give me (Nicholas Hughes) a call at 866-496-3073. 

written by RapidPage

Oct 012015
 

linkbuilding

Internal Link Definition:

Internal Links are hyperlinks that point at (target) the same domain as the domain that the link exists on (source). In layman's terms, an internal link is one that points to another page on the same website.

Here is the link to the entire definition

What does Wikipedia say about Internal Links:

An internal link is a type of hyperlink on a webpage to another page or resource, such as an image or document, on the same website or domain. Hyperlinks are considered either "external" or "internal" depending on their target or destination. Generally, a link to a page outside the same domain or website is considered external, whereas one that points at another section of the same webpage or to another page of the same website or domain is considered internal.[1]

Here is the link on the entire article

What does Google Webmaster say about Internal Links?

Although you may believe that users prefer a search box on your site rather than category navigation, it's uncommon for search engine crawlers to type into search boxes or navigate via pulldown menus. So make sure your important pages are clickable from the homepage and for easy for Googlebot to find throughout your site. It's best to create a link architecture that's intuitive for users and crawlable for search engines. Here are more ideas to get started:

Here is the link on the entire article.

What does Bing say about Internal Links?

Links – cross link liberally inside your site between relevant, related content; link to external sites as well

Here is the link to the entire article. (You will need to scroll down quite a bit to read about link structure, but it well worth the read!)

Why are they important to SEO?

Internal links make it easy for your site visitors to discover the rich content within your site.  With a highly structure link strategy, your site visitors may be guided through the sales process that lead them to give their email or purchase your product or service.  Also, search engines like Google and Bing need these internal links to index your website.

Conclusion:

Keep your site visitors on your page, stop or decrease your bounce rate, and develop a rich internal link building strategy.

Tools:

Bings Link Explorer

Google Internal Links Report

Sep 302015
 

backlinks

Backlink Definition:

backlink

ˈbakˌliNGk/

noun

COMPUTING

noun: backlink; plural noun: backlinks

an incoming hyperlink from one web page to another website.

"the more backlinks you have pointing back to your site, the more popular it will be"

What does Wikipedia say about Backlinks:

“Backlinks, also known as incoming links, inbound links, in-links, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node.[1]

Here is the link on the entire article

What does Google Webmaster say about backlinks?

“Backlinks enable you to keep track of other pages on the web that link to your posts. For instance, suppose Alice writes a blog entry that Bob finds interesting. Bob then goes to his own blog and writes a post of his own about it, linking back to Alice's original post. Now Alice's post will automatically show that Bob has linked to it, and it will provide a short snippet of his text and a link to his post. What it all works out to is a way of expanding the comment feature such that related discussions on other sites can be included along with the regular comments on a post.

Here is the link on the entire article.

What does Bing say about backlinks?

Links pointing to your site help Bing discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Bing they trust your content.  As a result, Bing rewards links that have grown organically, that is, that have been added over time by content creators on other trusted, relevant websites made to drive real users from their site to your site. Abusive tactics that aim to inflate the number and nature of inbound links such as links buying, participating in link schemes (link farms, link spamming and excessive link manipulation) can lead to your site being delisted from the Bing index.

Here is the link to the entire article.

Why are they important to SEO?

This is a simple and straightforward answer, links make it easy for search engines, like Google and Bing, to index sites, therefore the more “quality links” the better indexed your site is because the search engines find it easy to index your site because other sites are pointing directly to your site.

The negative is that if you have low-quality backlinks it actually could hurt your site ranking and you need to use google’s “disavow” tool.

Conclusion:

To improve your website ranking develop a backlink strategy (which we will discuss later)!

Tools:

Bings Link Explorer

written by RapidPage