Oct 142015
 

Google Business Listing

SEO/SEM Misconceptions:

There might be confusion that web developers somehow control how or when Google will list their website. Also, there is a perception that SEO companies are ripping off consumers when they are approached by them for website Search Engine Optimization. Now it might be true that there are robocalls stating that they are calling from Google and there are many offshore companies spamming to get businesses to spend their money with dubious claims of search engine results. Regardless of these issues, there is a real requirement for business, regardless of size, to get their websites ranking higher on Google search engine results.

Google Search Engine Facts:

  • Google jealously guards its search engine algorithms, even from its employees.
  • Google constantly tweaks its search engine algorithms to ward off black hat SEO techniques.
  • Google has partnerships, however, these partners do not get preferred ranking or treatment by Google search engines.
  • Google will never personally optimize any website, it is solely up to the website owner to do their own SEO.
  • Google is for profit so they ultimately it wants its users to pay them for the privilege of being on their search engine.
  • Google publicizes hundreds of tips, techniques and how to's for SEO.

An easy way to start getting better Google search engine results:

Get Your Website Placed On Google Business

Steps:

  1. Register your site with Google webmaster tools
  2. Register your site/email with Google+
  3. Claim your business listing on Google
  4. Wait for your Google Places confirmation via mail
  5. Enter your secret code into your new Google business account in your Google + account
  6. Now wait for Google to index your site.
  7. The enter process will take from 6 to 9 weeks and for your site to start to appear on Google.

Next Steps

Full Disclosure:

  • I am not an agent of Google

Getting Help:

It is really a good idea to get a Web Marketing firm to help you on this and we will be discussing "what does a web marketer do" in a subsequent article.  If you need help getting your website listed on Google, please give me (Nicholas Hughes) a call at 866-496-3073. 

written by RapidPage

Oct 092015
 

Is your website Selling?

You can do everything right on your website, social media, backlinks, internal links, SEO, on-page SEO, and the collection of emails, but if you cannot clarify the following question you might be missing the point of having a website!

Is Your Website Actively Selling Your Products and Services?

Here are some questions for you use to analyse if your website is actively selling your products and services:

  • Do you have a clearly defined Call-To-Action on each web page?
  • Is your Phone Number on every web page?
  • Can the prospective client fill out a web Contact Form to reach you?
  • Do your web pages clearly answer questions that the client may have about your products or services?
  • Can site visitors easily “bookmark” or “share” your web pages?

Call-To-Actions:

I have listed below links to some amazing sites that have compiled great “Call-To-Action” examples and helpful tips for creating your own CTA.

“TIP” don’t forget the good old “ORDER NOW” or “CALL NOW” or “BOOK NOW”, sometimes just saying what we want is the most effective CTA (call-to-action).

Where to Put Your Phone Number?

This is a simple answer, but sometimes we just need to be reminded, place your phone number on the top right side of our header of each page.  

“TIP”, put “Your Company Name Phone” in front of your telephone number so Google will find it, it amazes me how many sites cannot be found by searching “company name phone”, this great powerful SEO tip!

Powerful Contact Form Generators For Websites:

Great website contact forms make it easy for your clients to keep in touch with you, book appointments or ask questions.  If you are using WordPress for your CMS (content management system) then the selection is wide (click here for WordPress forms), however, there are many other online web forms that you may choose.  Below is some of the top online forms available, some for free, some for purchase.

Website Bookmarking and Sharing Tools:

The easiest way to get your site linked and backlinked is by letting your website visitors do the work you.  To do this, you will need to add some Social sharing tools to your website.  If you have WordPress, as your CMS, there are many plugins (click here for WordPress Sharing Plugins) that can accomplish social sharing.

I have compiled a short list of Social Sharing Tools for your website, some are for free and others are paid options.

Conclusion:

We all have to remember that the entire purpose of a website is to improve our business revenue, that is both “for-profit” and “not-for-profit” companies.  So when building, maintaining, or improving your website keep in mind that sales are the most important thing when it comes to a website!

written by RapidPage

Oct 082015
 

brand positioning

Purpose of Brand Positioning

I personally ascribe to the notion that a brand must have a purpose, a focus, a reason and a goal.

Brand Positioning Definition:

"The brand`s positioning is the place in the consumers mind that you want your brand to own. It is the benefit you want your consumer to perceive when they think of your brand. • A strong brand position means that the brand has a unique, credible and sustainable position in the mind of the consumer."

Read the entire article

Great Brand Positioning Taglines:

The following great taglines speak volumes about their brand:

Apple: "Think Different"
McDonald's: "I'm Lovin' It"
Nike: "Just Do It"
State Farm: "Like a Good Neighbor, State Farm is There"

Taglines can propel a company in a positive direction.  Taglines put the competition on notice that they "own" a particular market segment.  A tagline can set the corporate culture and a tagline can create fierce loyalty from consumers to a brand.

I only mentioned taglines because they demonstrate "brand positioning".

Brand Positioning, getting started:

Looking at the above taglines now think how you would define your corporation, its products, and services.

  • Are your services to broad to define a unique market position?
  • What are the benefits that your services provide?
  • How are your products better than your competitions?
  • What is your "claim" to a market segment?
  • What are your unique abilities?
  • On what do your clients compliment you?
  • What "feeling" do you wish your brand would invoke?

Now you will need to some spend some to determine profits, margins, and costs.  Take the time to see what price points are expected in a certain market, how you can add value to increase your price point and how you can position your brand as a leader in a niche market.

Resources:

Written by RapidPage

Oct 052015
 

What is the Motivation?

We cannot motivate, move, push or force someone to do it our way.  We cannot get someone to buy our products or services unless we understand what it is that motivates them.  What are some of these motivational buttons?

Motivational Buttons:

Fear:

Fear is a powerful motivational force, fear is a motivator for insurance, healthcare and security industries. Fear motivates us to buy coverage, to buy pills, book check-ups, or purchase an alarm system. These "fear based" products and services provide us a perceived benefit of protection from disaster or safety from disease or that no harm will come our way.

Success:

Success as a motivational force promotes high-end cars, branded products, yachts, mansions, designer clothes and gated communities.  These products are designed to provide the purchaser position,  power or the knowledge that they have "made it" because these products are not affordable by the average person.

Fame:

Fame is an amazing force to motivate.  It will make the recipient do almost anything, beg, borrow, steal, or climb over someone in order to achieve that position of adoration, acceptance or recognition.  This motivational force has and continues to power industries to assist individuals in achieving that fame that they desire.

Beauty:

Beauty is closely linked to fame but is separate. The beauty motivational force has been there since time and memorial.  It has no gender barrier, it has no age barrier, it has no religious barrier.  Beauty is promoted by business, the media and our interactions with others.  The beauty motivator has powered, fashion, beauty products, personal training, salons and gyms to name just a few.  Kids as young as 10 and adults in their 90's all participate.

Health/Fitness:

We want and need our health to function.  Health and fear motivators are closely linked, the term "a healthy lifestyle" means that if you don't do something or eat a certain way you risk living a healthy life.  This motivational force powers huge industries of health food, supplements, fitness and weight loss.

Self Improvement

I personally like this motivational force, because it seems benign, it seems positive and it seems to build and strengthen people, but does it? We buy books, attend higher education, get retraining, but these are all products and services designed to fill a need.

Challenge:

This week, take the time to observe your reaction to advertising and marketing, see which "motivational buttons" are being pressed and then take a look at how you are motivating your prospective clients.

Conclusion?

How are you positioning your products and services and what motivates your prospective clients to purchase them? Are you being sincere with your claims?

Oct 022015
 

content

Definition

"Web content is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sounds, videos and animations."

Read entire article

What does Wikipedia say about content?

"In Information Architecture for the World Wide Web, Lou Rosenfeld and Peter Morville write, "We define content broadly as 'the stuff in your Web site.' This may include documents, data, applications, e-services, images, audio and video files, personal Web pages, archived e-mail messages, and more. And we include future stuff as well as present stuff."

Read entire

What does Google say about content?

"The key to creating a great website is to create the best possible experience for your audience with original and high-quality content. If people find your site useful and unique, they may come back again or link to your content on their own websites."

Read entire article

What does Bing say about content?

"Content is what Bing seeks.  By providing clear, deep, easy to find content on your website, we are more likely to index and show your content in search results."

Read entire article

Is Content King?

Well the bottom line is that no matter how pretty the site is, or how easy it is to navigate or how well you have done your SEO, without unique content your site will not gain the traction from new users.

Without unique content, we are not giving anything of value to Google or Bing to search.

Without unique content, we are not providing quality backlink material for other high ranking sites to link to.

Another benefit of Unique content is that it keeps your existing clients engaged and hopefully have them returning to see what else is new on your website.

Also, our unique content is an excellent resource for building your internal link strategy.

Conclusion:

I personally enjoy visiting sites that have fresh and unique content that may add value to my business life or add efficiency to my personal life or develop and strengthen my spiritual life.

When I am searching I do not want to see something written in 2007 unless I am doing comparisons.  To avoid "old data" I append my search term with the year "2015" with the expectation of finding fresh and relevant information. Since I am doing this, I must assume that my prospective audience is also doing the same thing.

So yes, we need SEO, we need a well structured website, we need a good looking website, but if we do not have unique content gambling that we will not be overlooked by search engines and that our site will drop in relevancy.

written by RapidPage