noun: backlink; plural noun: backlinks
- an incoming hyperlink from one web page to another website.
“the more backlinks you have pointing back to your site, the more popular it will be”
What does Wikipedia say about Backlinks:
“Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node.”
What does Google Webmaster say about backlinks?
“Backlinks enable you to keep track of other pages on the web that link to your posts. For instance, suppose Alice writes a blog entry that Bob finds interesting. Bob then goes to his own blog and writes a post of his own about it, linking back to Alice’s original post. Now Alice’s post will automatically show that Bob has linked to it, and it will provide a short snippet of his text and a link to his post. What it all works out to is a way of expanding the comment feature such that related discussions on other sites can be included along with the regular comments on a post.”
What does Bing say about backlinks?
“Links pointing to your site help Bing discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Bing they trust your content. As a result, Bing rewards links that have grown organically, that is, that have been added over time by content creators on other trusted, relevant websites made to drive real users from their site to your site. Abusive tactics that aim to inflate the number and nature of inbound links such as links buying, participating in link schemes (link farms, link spamming and excessive link manipulation) can lead to your site being delisted from the Bing index.”
Why are they important to SEO?
This is a simple and straightforward answer, links make it easy for search engines, like Google and Bing, to index sites, therefore the more “quality links” the better indexed your site is because the search engines find it easy to index your site because other sites are pointing directly to your site.
The negative is that if you have low-quality backlinks it actually could hurt your site ranking and you need to use google’s “disavow” tool.
To improve your website ranking develop a backlink strategy (which we will discuss later)!