Get Connected!
Being connected is a most important part of your overall web marketing strategy. Being connected means not being lost in the world of search engines, shopping carts or social media. I would like to call this article “Get Connected”. In this article, we will focus on “9 Points of Connection”. This is by no means a […]
What Is Email Marketing?
Email marketing, unfortunately, has garnered a bad reputation and is too often associated with SPAM. Our lives and time are constantly being eroded by having to manage an inbox that is bloated with trivial, non-essential and often useless emails from both legitimate and not so legit businesses or individuals trying to tell / sell us […]
What Are Backlinks?
Backlink Definition: backlink ˈbakˌliNGk/ noun COMPUTING noun: backlink; plural noun: backlinks an incoming hyperlink from one web page to another website. “the more backlinks you have pointing back to your site, the more popular it will be” What does Wikipedia say about Backlinks: “Backlinks, also known as incoming links, inbound links, inlinks, and inward links, […]
Internal Links
Internal Link Definition: “Internal Links are hyperlinks that point at (target) the same domain as the domain that the link exists on (source). In layman’s terms, an internal link is one that points to another page on the same website.” Here is the link to the entire definition What does Wikipedia say about Internal Links: […]
Is Content King?
Definition “Web content is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sounds, videos and animations.“ Read entire article What does Wikipedia say about content? “In Information Architecture for the World Wide Web, Lou Rosenfeld and Peter Morville […]
What is the Motivation?
We cannot motivate, move, push or force someone to do it our way. We cannot get someone to buy our products or services unless we understand what it is that motivates them. What are some of these motivational buttons? Motivational Buttons: Fear: Fear is a powerful motivational force, fear is a motivator for insurance, healthcare […]
Protect Your Brand!
When we look at branding, Apple is the #1 brand, it is known for being high-tech, high quality, that they develop products for the creative mind and their products have leading edge technology. BMW is the #1 car brand and a brand that is so strong that they are reducing the number of models […]
Build Your Brand!
Brand Purpose: A brand gives a company a recognizable face, it defines your company mission, it states quality expectations and it creates a community. What does Forbes say about “brand”? Click here Definition brand (brănd) n. 1. a. A trademark or distinctive name identifying a product, service, or organization. b. A product or service so […]
Brand Positioning!
Purpose of Brand Positioning I personally ascribe to the notion that a brand must have a purpose, a focus, a reason and a goal. Brand Positioning Definition: “The brand`s positioning is the place in the consumers mind that you want your brand to own. It is the benefit you want your consumer to perceive when […]
Is Your Website Selling?
We can do everything right on our websites, social media, backlinks, internal links, SEO, and the collection of emails, but if we miss this point we are missing the point of having a website!Is Your Website Actively Selling Your Products and Services?Here are some questions for you use to analyse if your website is actively […]