Brand Positioning!
Purpose of Brand Positioning I personally ascribe to the notion that a brand must have a purpose, a focus, a reason and a goal. Brand Positioning Definition: “The brand`s positioning is the place in the consumers mind that you want your brand to own. It is the benefit you want your consumer to perceive when […]
Is Your Website Selling?
We can do everything right on our websites, social media, backlinks, internal links, SEO, and the collection of emails, but if we miss this point we are missing the point of having a website!Is Your Website Actively Selling Your Products and Services?Here are some questions for you use to analyse if your website is actively […]
Happy Thanksgiving!
Happy Thanksgiving 2015 to all our friends and clients! Have a super day! Nicholas Hughes RapidPage
Get Your Business Placed On Google
SEO/SEM Misconceptions: There might be confusion that web developers somehow control how or when Google will list their website. Also, there is a perception that SEO companies are ripping off consumers when they are approached by them for website Search Engine Optimization. Now it might be true that there are robocalls stating that they are […]
Promote Your Event with Social Media Marketing
When using Social Media to promote your event consider: To whom does your event appeal? (your demographics?) What is the reach of your event? (your geographic reach?) Is your event a multi day event? (how will you accommodate visitors?) Does your event promote other participants? Is there a fee to your event? (are you selling […]
Creating Your Own Website
Before we start with ‘creating your own website design in Hamilton,” I need to state that I do not make any commissions or do I endorse any of the products/services that are discussed in this article. I have focused this article on free or open source solutions, the are too many “paid” or “pay-for” solutions […]
Seasonal Email Newsletter Templates to Surprise Your Subscribers
You probably already know about the many advantages that email marketing offers. Creating newsletters and sending email marketing campaigns has proved not only that the old-school tool, the email, is not out-of-style, but also that it’s incredibly efficient. Why isn’t your company using it, then? Maybe you think it’s difficult to use, but let me […]