What is it?
In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.
Why do it?
- Google / Bing / Yahoo will find your pages.
- It conforms to Google’s “Best Practices“.
- It adds quality internal links.
- It adds quality external links.
- Your page ranking increases.
- It reduces bounce rate.
How will it help my web marketing?
- Your website reaches a wider audience
- Longer visitor time (dwell time) on pages
- Cross selling capabilities
- Higher email collection numbers
- Gain pre-qualified leads
- Higher ROI
Don’t forget to optimize each page otherwise you are letting valuable opportunities pass you by. A well optimized page keeps your visitors engaged, keeps them on your website and entices them to submit their email or call you or purchase something, but most important. A well optimized page gets found by Google or Bing or Yahoo