We can do everything right on our websites, social media, backlinks, internal links, SEO, and the collection of emails, but if we miss this point we are missing the point of having a website!Is Your Website Actively Selling Your Products and Services?Here are some questions for you use to analyse if your website is actively selling your products and services:Do you have a clearly defined Call-To-Action on each page?Is your Phone Number on every page?Can the prospective client fill out a Contact Form to reach-out to you?Do your pages clearly answer questions that the client may have about your products or services?Can your site visitors “bookmark” and “share” pages on your site?Call-To-Actions:I have listed below are some links to amazing sites that have compiled great “Call-To-Action” examples and helpful tips.11 Call to Action Examples, and Why They Work17 Call-to-Action Examples You Can’t Help But ClickCall to Action” Buttons: Guidelines, Best Practices and Examples7 Inspiring Ecommerce Call to Action Examples and Why They Work7 Effective Call-to-Action Examples and Why They Work“TIP” don’t forget the good old “ORDER NOW” or “CALL NOW” or “BOOK NOW”, sometimes just saying what we want is the most effective CTA (call-to-action).Where to Put Your Phone Number?This is a simple answer, but sometimes we just need to be reminded, place your phone number on the top right side of of our header of each page. “TIP” – put “Your Company Name Phone” in front of your telephone number so Google will find it, it amazes me how many sites cannot be found by searching “company name phone”, this is a wonderful tool to get powerful SEO!Powerful Contact Form Generators For Websites:Great website contact forms make it easy for your clients to keep in-touch with you, book appointments and ask questions. If you are using WordPress for your CMS (content management system) then the selection it wide (click here for WordPress forms), however there are many other online web forms that you can choose. Below is a quick list of some of the top online forms available, some for free, some for purchase.WuFooJotformsFormStackGoogle FormsWebsite Bookmarking and Sharing Tools:The easiest way to get your site linked and backlinked is by letting your visitors do it for you. This means that you need to add some Social sharing tools to your website. If you have WordPress as your CMS there are many plugins (click here for WordPress Sharing Plugins). I have compiled a quick list of Social Sharing Tools for your website, some are for free and others are paid options.SharethisAddThisAddToAnyConclusion:We have to remember that the entire purpose of a website is to improve our business revenue, that is both “for-profit” and “not-for-profit” companies. So when building, maintaining, improving your website keep in the forefront of all of your decisions that moving the sales process forward is the most important thing!
written by RapidPage