Oct 022015
 

content

Definition

"Web content is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sounds, videos and animations."

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What does Wikipedia say about content?

"In Information Architecture for the World Wide Web, Lou Rosenfeld and Peter Morville write, "We define content broadly as 'the stuff in your Web site.' This may include documents, data, applications, e-services, images, audio and video files, personal Web pages, archived e-mail messages, and more. And we include future stuff as well as present stuff."

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What does Google say about content?

"The key to creating a great website is to create the best possible experience for your audience with original and high-quality content. If people find your site useful and unique, they may come back again or link to your content on their own websites."

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What does Bing say about content?

"Content is what Bing seeks.  By providing clear, deep, easy to find content on your website, we are more likely to index and show your content in search results."

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Is Content King?

Well the bottom line is that no matter how pretty the site is, or how easy it is to navigate or how well you have done your SEO, without unique content your site will not gain the traction from new users.

Without unique content, we are not giving anything of value to Google or Bing to search.

Without unique content, we are not providing quality backlink material for other high ranking sites to link to.

Another benefit of Unique content is that it keeps your existing clients engaged and hopefully have them returning to see what else is new on your website.

Also, our unique content is an excellent resource for building your internal link strategy.

Conclusion:

I personally enjoy visiting sites that have fresh and unique content that may add value to my business life or add efficiency to my personal life or develop and strengthen my spiritual life.

When I am searching I do not want to see something written in 2007 unless I am doing comparisons.  To avoid "old data" I append my search term with the year "2015" with the expectation of finding fresh and relevant information. Since I am doing this, I must assume that my prospective audience is also doing the same thing.

So yes, we need SEO, we need a well structured website, we need a good looking website, but if we do not have unique content gambling that we will not be overlooked by search engines and that our site will drop in relevancy.

written by RapidPage