Sep 242015

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Being connected is a most important part of your overall web marketing strategy.  Being connected means not being lost in the world of search engines, shopping carts or social media.

I would like to call this article “Get Connected”. In this article, we will focus on “9 Points of Connection”.  This is by no means a definitive 9 points, but rather a minimum of 9 opportunities to connect with prospects in order to grow your businesses.  

I have divided these connection points into three groups:

  1. Website
  2. Social Media
  3. Search Engine

Group 1: “Your Website”:

  1. Your Website Needs to Connect!
    1. Are your critical connection points correct?
      1. Your Email
      2. Your Phone! (cell and landline and toll-free)
      3. Your Fax Number
      4. Your Address
      5. Your Hours of Business
    2. Is your product information up-to-date?
    3. Are you collecting Emails?
    4. Do you have a clear call-to-action?
  2. Your Website Needs to be Mobile!
    1. Google now penalizes sites for NOT being mobile!
    2. In early 2014 SmartPhones outsold desktops!
    3. In 2015, 51% of adult computing time was spent on SmartPhones
    4. In 2015, mobile advertising will surpass print and desktop advertising
    5. In 2015, 80% of internet users own a SmartPhone
    6. In 2015 Mobile devices are used more for shopping than desktops
  3. Your Website Needs to be Selling!
    1. Online sales by businesses rise to $136B (2014) in Canada, from 122B in 2012
    2. Canadian online sales are set to grow exponentially!
    3. Here are the top 3 categories
      1. Furniture
      2. Electronics
      3. Sports & Leisure
    4. Men and Millennials are driving online sales!

Group 2: is Social Media:

  1. Benefits of Facebook
    1. Targeted marketing to your ideal customer demographics
    2. Offer unique product promotions exclusive to Facebook users
    3. It offers a personal interaction with your customers and prospects
    4. Customer testimonials (can be both positive and negative)
    5. Ideal for customer inquiries
    6. Treat it like a blog
    7. Take advantage of it’s low-cost advertising!
  1. Tips for Using Twitter
    1. Have something important to share, and drive customers back to your website.
    2. Always add photos in your tweets.
    3. Use Hashtags.
    4. Remember, Tweeting is real-time.
    5. Choose a Twitter name that re-enforces your brand.
    6. Twitter link on your website.
    7. Be personal, but stay on-subject.
    8. Have a strategy to react, if a tweet is misinterpreted or misunderstood, so you don’t have a PR nightmare.
  1. Build Brand “You” with LinkedIn
    1. LinkedIn allows businesses and professionals to connect with one another.
    2. Make sure that your business is represented on LinkedIn.
    3. Create a Company Profile on LinkedIn.
    4. Post articles on LinkedIn.

Group 3: is “Search Engines”

  1. Search Engine Market Share:
    1. Google = 66.74%
    2. Bing = 10.8%
    3. Yahoo = 10.5%
  2. Start Web Advertising!
    1. It costs less than a street sign per day
    2. It reaches a wider audience
    3. It can be targeted


  1. Remember (what’s at stake?):
    1. It’s Your Goals!
    2. It’s Your Business!
    3. It’s Your Profits!

Written by RapidPage