Sep 132015
 

Competitor Analysis

What is it?

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.

(Ref: https://en.wikipedia.org/wiki/Competitor_analysis)

Why do it?

How will it help my web marketing?

Conclusion:

Knowing your competition will improve your competitive positioning, it will strengthen your SEO, it will focus your advertising and give you higher ROI for money & time spent marketing.

by RapidPage