Aug 062015
 

Directory ListingAs noted in a previous blog, using Google Adwords is a very effective way of advertising to your customers on the Web.  You can target your customers specifically by words they are using when searching via Google.

Other effective tools include:

Generally, the best strategy for deciding where to advertise is to do some Internet searches for topics, ideas, products and services offered (or in competition) with your business.  See what companies or websites show up (especially what Google Ads show up if you are using Google) and then decide if these businesses could also advertise for you (or it may give you ideas on other adwords or places you should be advertising).

by RapidPage