Aug 172015
 

Laser focus marketing

Use “Long Tail Keywords”.

Definition:

Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.” *1

Why are Long Tail Keywords so important?

“…high volume keywords usually don’t convert”*2

Where to get samples of Long Tail Keywords?

“…There are many places where you can find excellent candidates for long-tail keywords. Money is not a prerequisite; you don’t have to shell out anything if you rely on Google’s Keyword Tool …” *3

Laser focus your web marketing!

“…Laser focused means knowing exactly who you’re speaking to.” *4
Conclusion:

“…don’t try to kill a fly with a shotgun” focus your resources and efforts on where you can be successful, use long tail Keywords to get more qualified leads to your website so that you can close more deals.

by RapidPage

References:
*1 http://www.wordtracker.com/academy/keyword-research/technical-guides/three-good-reasons-to-target-long-tail-keywords
*2 http://www.lunametrics.com/blog/2014/03/12/beginners-guide-longtail-keywords/
*3 http://www.advancedwebranking.com/blog/how-to-identify-long-tail-keywords-for-your-seo-campaign/
*4 http://www.elegantthemes.com/blog/tips-tricks/how-to-create-a-laser-focused-marketing-campaign-for-your-wordpress-business